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Microfranchising |
Edited by Jason Fairbourne, Director, MicroFranchise Development Initiative, Center for Economic Self-Reliance, Brigham Young University, Stephen W. Gibson, formerly Senior Entrepreneur in Residence, Brigham Young University and W. Gibb Dyer, O. Leslie Stone Professor of Entrepreneurship, Marriott School, Brigham Young University, US
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Contents:
Foreword
1. Why Microfranchising is Needed Now: Introduction and Book Overview
Jason S. Fairbourne
PART I: MICROFRANCHISING THEORY
2. Microfranchising: The Next Step on the Development Ladder
Stephen W. Gibson
3. The Informal Economy and Microfranchising
Michael Henriques and Matthias Herr
4. Current International Development Tools to Combat Poverty
Warner Woodworth
5. Opportunities for Partnership: How Microfinance and Microfranchising Complement Each Other
John Hatch
6. Microfranchising and the Base of the Pyramid
Molly Hoyt and Eliot Jamison
PART II: MICROFRANCHISING IN PRACTICE
7. Microfranchise Business Models
Kirk Magleby
8. Honey Care Africa
Farouk Jiwa
9. Franchising Health Care for Kenya: The HealthStore Foundation Model
Michelle Fertig and Herc Tzaras
10. Vodacom Community Services: Rural Telephone Access for South Africa
Lisa Jones Christensen, Jennifer (Reck) Van Kirk and Brad Wood
11. Scojo Foundation
Jordan Kassalow, Graham Macmillan and Neil Blumenthal
12. Microfranchise Funding
Naoko Felder-Kuzu
PART III: CONCLUSION
13. The Future of Microfranchising: Opportunities and Challenges
W. Gibb Dyer, Jr.
Index |
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2007
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272 pp
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Hardback |
978 1 84720 108 9
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$
115.00
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on-line discount
$
103.50
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2008
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272 pp
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Paperback |
978 1 84844 053 1
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$
35.00
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on-line discount
$
28.00
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