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Platforms, Markets And Innovation |
Edited by Annabelle Gawer, Imperial College Business School, London, UK
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Contents:
1. Platforms, Markets and Innovation: An Introduction Annabelle Gawer
PART I: PLATFORMS: OVERVIEW
2. The Architecture of Platforms: A Unified View Carliss Y. Baldwin and C. Jason Woodard
3. Platform Dynamics and Strategies: From Products to Services Annabelle Gawer
4. The Role of Services in Platform Markets Fernando F. Suarez and Michael A. Cusumano
5. How Catalysts Ignite: The Economics of Platform-Based Start-Ups David S. Evans
PART II: PLATFORMS: OPEN, CLOSED AND GOVERNANCE ISSUES
6. Opening Platforms: How, When and Why? Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
7. Platform Rules: Multi-Sided Platforms as Regulators Kevin J. Boudreau and Andrei Hagiu
8. Protecting or Diffusing a Technology Platform: Tradeoffs in Appropriability, Network Externalities, and Architectural Control Melissa A. Schilling
9. Open Platform Development and the Commercial Internet Shane Greenstein
PART III: PLATFORMS: MANAGEMENT, DESIGN AND KNOWLEDGE ISSUES
10. Outsourcing of Tasks and Outsourcing of Assets: Evidence from Automotive Supplier Parks in Brazil Mari Sako
11. Platforms for the Design of Platforms: Collaborating in the Unknown
Pascal Le Masson, Benoit Weil and Armand Hatchuel
12. Design Rules for Platform Leaders Stefano Brusoni and Andrea Prencipe
13. Detecting Errors Early: Management of Problem Solving in Product Platform Projects Ramsin Yakob and Fredrik Tell
14. The Effect of Technological Platforms on the International Division of Labor: A Case Study of Intel’s Platform Business in the PC Industry Hirofumi Tatsumoto, Koichi Ogawa and Takahiro Fujimoto
Index |
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2009
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416 pp
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Hardback |
978 1 84844 070 8
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£
85.00
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on-line discount
£
76.50
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