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Management, Marketing And The Competitive Process |
Edited by Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia
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| 1996 |
416 pp |
Hardback |
978 1 85898 496 4 |
£73.00 |
on-line discount
£65.70 |
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‘. . . it does provide an excellent accessible reference for both researchers and students wishing to expand their knowledge beyond traditional subject lines. . . . a readable and thought-provoking addition to the literature.’
– Stephen P. Dunn, Review of Political Economy
‘. . . the book provides an excellent review of historical and emergent aspects of economic organization. . . . this book is an excellent source book for the student as well as the established researcher. It provides succinct reviews of much of the published literature, and scholars seeking sources for their studies on economic organization, competitive strategy, and innovation will find the articles as well as the extensive bibliography to be comprehensive and useful.’
– Gopalkrishnan R. Iyer, Business and the Contemporary World
This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Particular attention is given to transaction cost and resource-based perspectives on business organization. The book concludes by discussing the emerging ‘growth of knowledge’ and ‘management without trade-offs’ approaches to the firm.
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Contents: Introduction 2. Evolutionary Processes and Revolutionary Change in Firms and Markets 3. Industrial Structure, Rivalry and Innovation 4. Theoretical Perspectives on Strategic Alliance Formation 5. Organization and Change at Du Pont 1902–1980 6. Business History 7. Contracts, Coordination, and the Construction Industry 8. Models of Marketing Channel Coordination in the Food Industry 9. The Price of the Symbol 10. Pricing Concepts for Marketing 11. A Behavioural Perspective on Business Pricing 12. Is Differentation Optional? 13. Strategic Management as an Emergent Research Programme 14. ‘Growth of knowledge’ Perspectives on Business Behaviour 15. Meta-theory, Hyper-strategy and Ultra-games Bibliography Index
Contributors: A. Beckett, J. Dawes, P. Downward, P.E. Earl, P.I. Furseth, K.W. Glaister, D.A. Harper, N.M. Kay, C.C. Langlois, B.J. Loasby, J. Nightingale, P.L. Robertson, B. Sharp, A. Singer, A.C. Zwart
View the author's website at
http://www.lincoln.ac.nz/comm/profiles/earlp.htm
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