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The Struggle For World Markets |
Edited by the late Gavin Boyd, formerly Honorary Professor, Political Science Department, Rutgers, The State University of New Jersey, Newark, US and Adjunct Professor, Management Faculty, Saint Mary’s University, Canada
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| 1998 |
264 pp |
Hardback |
978 1 85898 549 7 |
£73.00 |
on-line discount
£65.70 |
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The Struggle for World Markets examines the pattern of deepening integration and imbalances across the Atlantic as the European Union and North America are increasingly linked through high volume trade and expanding transnational production.
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Contents: 1. Re-energizing the Transatlantic Connection (J.H. Dunning) 2. Atlantic Interdependencies and Free Trade (S. Blank and A. Taillandier) 3. Structural Interdependence between the European Union and the United States: Technological Positions (P. Buigues and A. Jacquemin) 4. North American Sectoral Profiles and Corporate Strategy in the Automobile Industry (A. Rugman and G. Boyd) 5. Atlantic Systems of Corporate Finance and Governance (S. Prowse) 6. Atlantic High-technology Complementarities (J. Niosi and B. Godin) 8. Atlantic Foreign Direct Investment Flows (P.J. Buckley and J. Clegg) 9. Atlantic Strategic Technology Alliances (J. Hagedoorn) 10. Systemic Approaches to Managing Interdependencies (G. Boyd) 11. Planning Atlantic Direct Investment Conferences (G. Boyd) Index
Contributors: S. Blank, G. Boyd, P. Buigues, P.J. Buckley, J. Clegg, B. Godin, J. Hagedoorn, A. Jacquemin, J. Niosi, M. Papadakis, S. Prowse, A.M. Rugman, A. Taillandier
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This book is part of the New Horizons in International Business series. To view the rest of the series, please use the link.
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New Horizons in International Business series books 
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