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The Economics Of Marketing |
Edited by Martin Carter, Lecturer in Economics, Leeds University Business School, UK, Mark Casson, Professor of Economics, University of Reading, UK and Vivek Suneja, Faculty of Management Studies, University of Dehli, India
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| 1998 |
768 pp |
Hardback |
978 1 85898 795 8 |
£195.00 |
on-line discount
£175.50 |
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The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.
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39 articles, dating from 1939 to 1993
Contents: Introduction Part I: History of Marketing Part II: Channels of Distribution Part III: Product Strategies Part IV: Promotion: Advertising and the Diffusion of Product Information Part V: Price Part VI: Limiting Competition: Barriers to Entry
Contributors include: K.J. Arrow, C. Bliss, H. Demsetz, K. Lancaster, H. Leibenstein, P. Nelson, M.E. Porter, R. Schmalensee, J. Stiglitz, J. Sutton
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This book is volume 95 in the The International Library of Critical Writings in Economics series. To view the rest of the series, please use the link.
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The International Library of Critical Writings in Economics series books 
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