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Transnational Corporations In Southeast Asia |
Hans Jansson, Linnaeus University, Sweden
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| 1994 |
208 pp |
Hardback |
978 1 85278 983 1 |
£73.00 |
on-line discount
£65.70 |
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‘. . . the book is well written.’
– William J. Rieber, International Trade Journal
‘. . . there is much here to delight business historians; I highly recommend the book.’
– Mira Wilkins, Business History
Rapidly growing investment in Southeast Asia poses a major strategic and organizational challenge for European transnational corporations. In addition to establishing and maintaining profitable businesses in these strongly local markets, transnationals now have to integrate their Southeast Asian operations into their global strategies and operations.
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This book is part of the New Horizons in International Business series. To view the rest of the series, please use the link.
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New Horizons in International Business series books 
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