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The Growth And Evolution Of Multinational Enterprise
Patterns of Geographical and Industrial Diversification

R.D. Pearce, Reader in International Business, University of Reading, UK
1993 192 pp Hardback 978 1 85278 396 9 £84.00 on-line discount £75.60

As leading enterprises increasingly recognize the need for global strategy in the face of a continually competitive business environment, they also need to assess a greater heterogeneous range of possible paths to growth. This accomplished book offers an empirical analysis of some of these possibilities.




This book is part of the New Horizons in International Business series. To view the rest of the series, please use the link.

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