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Entrepreneurship And Business Culture
Studies in the Economics of Trust: Volume One

Mark Casson, Professor of Economics, University of Reading, UK
1995 293 pp Hardback 978 1 85898 229 8 £79.00 on-line discount £71.10

‘Business historians will benefit greatly from an exposure to Casson’s ideas.’
– Paul L. Robertson, Business History

Entrepreneurship and Business Culture presents a state-of-the-art analysis of entrepreneurship and the social structures in which it is embedded. Together with its companion volume, The Organization of International Business, this topical and wide-ranging book offers a definitive analysis of the importance of trust in economic life as well as the related concepts of networking, consultation and empowerment.

Contents: Preface Acknowledgement Part I: Cultural Issues in Economic Perspective Part II: Entrepreneurship in a Cultural Context Part III: The Political Economy of National Culture Index





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