Contemporary Microenterprise

While there have been numerous books and articles written on the popular topic of ‘microfinance’, few books have been written on the business model behind it: the ‘microenterprise’. Due to its diversity of thought and high quality of chapter contributions, this book is poised to be the book on ‘microenterprises’. Contemporary Microenterprise is a collage of the latest research and viewpoints on the subject by recognized academics and experts from around the globe.

Through the confluence of diverse and profound voices from around the world, very small (micro) businesses have proven to be the most prevalent and fastest-growing business form, and a suitable model for enterprise survival and success in a challenging global economy. Joseph Mark Munoz has brought together an international cast of contributors, and draws insights from concepts and cases from locations such as Vietnam, the United States, Latin America and Africa. The chapters include conceptual frameworks and research that yield valuable lessons and practical business solutions.

The broad scope of this compendium, coupled with its careful attention to detail, will be of critical value to business students and their professors, industry executives, government officials, policymakers, consultants and entrepreneurs.

Contents:

Foreword
Leo-Paul Dana

1. Introduction
J. Mark Munoz

2. Microenterprise Start-up: A Cross-national Comparison
Michael Troilo

3. Microenterprises: The Interface between Entrepreneur and Manager
Michelle Ingram Spain

4. Microentrepreneurship in a Transitional Economy: Evidence from Vietnam
Mai Thi Thanh Thai and Ho Thuy Ngoc

EMERGING MICROENTERPRISE DYNAMICS
5. Theoretical View on Microenterprise Entrepreneurial Motivators
Scott A. Hipsher

6. Creating a Typology for the Arts and Crafts Microenterprise
Ian Fillis

7. The Challenges for Tourism Microenterprises in the Tiger Leaping Gorge, Southwest China
Sacha Rawlence

FINANCE AND THE MICROENTERPRISE
8. Microfinance and the Growth of Micro and Small Enterprises (MSEs) in Sub-Saharan Africa: The Case of Faulu Kenya
Fred O. Newa

9. Is Microcredit Compatible with Microentrepreneurship? Evidence from Latin American Tienditas
Michael J. Pisani

10. Microfinance: Assessing its Impact on Microenterprises
Gwendolyn Tedeschi

MANAGING THE MICROENTERPRISE
11. Serving the Poor: Innovative Business Models at the Base of the Pyramid
Jamie Anderson and Martin Kupp

12. Micro-global: Can Web-enabled Microenterprises Successfully Internationalize?
J. Mark Munoz and Daewon Choi

13. Micro-franchising Strategies: Drawing Lessons from Franchise Literature
J. Mark Munoz, Ilan Alon and Matthew C. Mitchell

MICROENTERPRISE GROWTH AND EXPANSION
14. Microfinance–Microenterprise Relationship: The Malaysian Growth Experience
Sow Hup Chan

15. Microenterprise Growth: The Case of Dotz in Brazil
Thelma Rocha and Tales Andreassi

16. Microenterprise in a Free Trade Era: The Case of Indonesia
Tulus T.H. Tambunan

MICROENTERPRISE AND ITS IMPACT ON SOCIETY
17. Social Capital and Cross-cultural Model Replication: The Case of Hand in Hand in India and South Africa
Lin Lerpold and Laurence Romani

18. Sponsorship Practice at the Small Business Level: An Applied Perspective
J. Terence Zinger and Norm O’Reilly

19. Engaging Transnational Corporations in Community Microenterprise Initiatives in Subsidiary Operations: The Case of TNCs in Tanzania
Aloysius Newenham-Kahindi

MICROENTERPRISE DEVELOPMENT AND SUSTAINABILITY
20. Achieving Economic Self-sufficiency through Microenterprise Training: Outcome-based Evidence from the Center for Women and Enterprise
Colette Dumas

21. Microfinance and Poverty Alleviation: Underlying Values and Assumptions
Laurence Romani and Lin Lerpold

22. Microenterprise Sustainability: A Philippine Perspective
Jeanette Angeline Banzon Madamba

23. Conclusion
J. Mark Munoz

Index