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Corporate Culture And Environmental Practice |
Jennifer Howard-Grenville, Assistant Professor of Management, University of Oregon, US
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‘I found the writing style very engaging. The author writes clearly and with little jargon. She makes the technology come alive and gives a feel for elements that might be very complex in the hands of another writer.’
– Alfred Marcus, University of Minnesota, US
This innovative book explores a corporation’s environmental practices from an insider’s perspective. Based on nine months of close observation at a major semiconductor manufacturer, the author details the internal and external practices, decisions, and norms that guide action on environmental issues. The analysis demonstrates the gaps between the mainstream work of the organization and the demands placed by environmental considerations. Through a close examination of how these differences are negotiated over time, the author provides important insights into the processes of change that can advance environmental issues within an organization. The inside perspective conveyed in this study offers an important addition to current research, which often considers how external pressures alone influence corporate environmental practice.
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Contents: 1. Why Culture? 2. Getting to Know Chipco 3. Nature and Culture 4. ‘Tech’ Work at Chipco 5. Environmental Work at Chipco 6. Getting Environment ‘In’ 7. Corporate Culture and Environmental Practice Bibliography Index
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