TOTAL: 13
  1. Marketing Rural Tourism

    Marketing Rural Tourism

    Gunjan Saxena
    Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations. Learn More
    2016   Hardback Price: $ 110.00   Web: $ 99.00
    Availability: In Stock
  2. Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. Learn More
    2011   Hardback Price: $ 159.00   Web: $ 143.10
    Availability: In Stock
    2013   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  3. Towards Effective Place Brand Management

    Towards Effective Place Brand Management

    Edited by Gregory Ashworth, Mihalis Kavaratzis
    Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. Learn More
    2010   Hardback Price: $ 136.00   Web: $ 122.40
    Availability: In Stock
  4. Creating Experiences in the Experience Economy

    Creating Experiences in the Experience Economy

    Edited by Jon Sundbo, Per Darmer
    Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Learn More
    2008   Hardback Price: $ 140.00   Web: $ 126.00
    Availability: In Stock
  5. The Economics of Small Island Tourism

    The Economics of Small Island Tourism

    Riaz Shareef, Suheija Hoti, Michael McAleer
    This study forms an entirely new area of research on Small Island Tourism Economies (SITEs). It addresses the importance of uncertainty in monthly international tourist arrivals and country risk indicators to the macroeconomy. Learn More
    2008   Hardback Price: $ 160.00   Web: $ 144.00
    Availability: In Stock
  6. Tourism and Sustainable Economic Development

    Tourism and Sustainable Economic Development

    Edited by Rinaldo Brau, Alessandro Lanza, Stefano Usai
    Tourism and Sustainable Economic Development highlights the opportunities and risks of nature-based tourism for economic development and explores selected strategies for sustainability. Learn More
    2008   Hardback Price: $ 140.00   Web: $ 126.00
    Availability: In Stock
  7. The Economics of Experiences, the Arts and Entertainment

    The Economics of Experiences, the Arts and Entertainment

    Åke E. Andersson, David E. Andersson
    The Economics of Experiences, the Arts and Entertainment serves as a welcome and unique introduction to various economic aspects of the production and consumption of art and entertainment products. The book begins with analyses and discussion of neoclassical production and utility functions, with a focus on art and entertainment as instances of experience goods or services. The authors then go on to present alternative Austrian and institutional approaches which focus on the role of creative entrepreneurs in the market process. Aesthetic and psychological theories are also discussed with a focus on their impact on producers’ and consumers’ decisions, as well as historical examples of creative centres, such as Renaissance Florence and Post World War II New York. Learn More
    2006   Hardback Price: $ 128.00   Web: $ 115.20
    Availability: In Stock
  8. The Economics of Tourism and Sustainable Development

    The Economics of Tourism and Sustainable Development

    Edited by Alessandro Lanza, Anil Markandya, Francesco Pigliaru
    Although economics has increasingly become a technical subject, this accessible book aims to present important economics results and relate them explicitly to the policy debate. Using a coherent analytical framework, this unique approach offers prescriptions for moving tourism, and economic development more generally, closer to a sustainable ideal. The authors begin by studying the macroeconomic effect of tourism in terms of growth performance and sources of growth. They also examine how the tourism–growth link is affected by the role of imports in the economy, and how tourism impacts upon land use. Further chapters investigate the important issue of forecasting visitor numbers and explore the need for a comprehensive accounting framework to take account of ecologically sustainable tourism. The authors also examine the microeconomic aspects of sustainable tourism and analyse the increasing popularity of environmentally friendly holidays. Learn More
    2005   Hardback Price: $ 165.00   Web: $ 148.50
    Availability: In Stock
  9. Tourism and Development in Tropical Islands

    Tourism and Development in Tropical Islands

    Edited by Stefan Gössling
    Tropical islands are fragile, vulnerable environments and yet they are coming under increasing strain due to coastal developments and global environmental change. As a result of their remote location, small size and limited natural resource endowments, tourism has become an important economic activity, leading to emerging conflicts between the interests of developers, tourists and residents. Learn More
    2003   Hardback Price: $ 146.00   Web: $ 131.40
    Availability: Out of Stock
  10. Environmental Management and the Competitiveness of Nature-Based Tourism Destinations

    Environmental Management and the Competitiveness of Nature-Based Tourism Destinations

    Twan Huybers, Jeff Bennett
    Environmental management, either voluntary or imposed, can add to the costs of nature-based tourism businesses. Such costs can make tourism destinations less competitive, but the same activities can also enhance competitiveness by increasing demand. The aim of this book is to provide an assessment of the relative importance of these two opposing effects in the context of a case study of nature-based tourism in Tropical North Queensland, Australia. Learn More
    2003   Hardback Price: $ 127.00   Web: $ 114.30
    Availability: In Stock
  11. Tourism Economics, the Environment and Development

    Tourism Economics, the Environment and Development

    Clem Tisdell
    This is a fascinating book that will be of great use to a wide readership including economists, environmentalists, geographers, tourism scholars and professionals, as well as academics in development studies. Learn More
    2001   Hardback Price: $ 175.00   Web: $ 157.50
    Availability: Out of Stock
  12. THE ECONOMICS OF THIRD WORLD NATIONAL PARKS

    THE ECONOMICS OF THIRD WORLD NATIONAL PARKS

    Anup Shah
    In The Economics of Third World National Parks, Anup Shah argues that parks and reserves are worth preserving, rigorously analyses the problem and advocates solutions drawing on a wide range of sources. Issues discussed include the effects of economic activity on a national park, the tourist problem, valuing a national park and the use of cost–benefit decision-making. Dr Shah uses economic analysis to explore institutional arrangements which would compensate for externalities resulting from exploitation and over-use by tourists and local communities. The price mechanism, he argues, is not a satisfactory tool with which to protect areas of rich bio-diversity. Learn More
    1995   Hardback Price: $ 127.00   Web: $ 114.30
    Availability: In Stock
  13. TOURISM, MUSEUMS AND THE LOCAL ECONOMY

    TOURISM, MUSEUMS AND THE LOCAL ECONOMY

    Peter Johnson, Barry Thomas
    This important book – based on new and original research – examines the economic impact, measured in employment terms, of the North of England Open Air Museum at Beamish. The authors provide a detailed assessment of the direct, indirect and induced employment generated by the museum. The assessment of the museum’s employment impact is placed firmly within the context of its historical development and of the region’s tourism activity. Learn More
    1992   Hardback Price: $ 127.00   Web: $ 114.30
    Availability: Out of Stock