TOTAL: 2
  1. Essentials of Entrepreneurship, Second Edition

    Essentials of Entrepreneurship, Second Edition

    Robert A. Baron, Keith M. Hmieleski
    Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text examines all phases of the entrepreneurial process: ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, obtaining needed financial and human resources, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs’ effective performance of these tasks, and so—ultimately—in their success. Learn More
    April 2018   Hardback Price: $ 160.00   Web: $ 144.00
    Availability: Not yet published
    April 2018   Paperback Price: $ 50.00   Web: $ 40.00
    Availability: Not yet published
  2. Creative Industries and Entrepreneurship

    Creative Industries and Entrepreneurship

    Edited by Luciana Lazzeretti, Marilena Vecco
    This book investigates the evolving paradigm of creative industries and creative entrepreneurship, and their related economy over time. It explores different stages of the paradigm diffusion in ‘first generation countries’ such as the US, Canada, Australia and Europe, and ‘second generation countries’ in Asia, South America and North Africa in order to identify new trends and their distinctive aspects. By adopting a multidisciplinary approach, the book develops a comprehensive overview of the composite phenomenon of the creative economy and its relationship with entrepreneurship. Learn More
    May 2018   Hardback Price: $ 160.00   Web: $ 144.00
    Availability: Not yet published