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Capturing the Innovation Opportunity Space

Creating Business Models with New Forms of Innovation? Stephen Flowers, Martin Meyer, Kent Business School, University of Kent, UK and Jari Kuusisto, University of Vaasa, Finland
Innovation is changing and this exciting book explores how the shift to more collaborative ways of working with users, on-line communities and the crowd opens up novel business possibilities. The Innovation Opportunity Space approach enables managers, policymakers and academics to better understand emerging new business opportunities. Drawing on the findings of international research, the book provides a systematic and clear understanding of the radical business models new forms of innovation are making possible. These are explored across a wide range of examples and case studies, with the final chapter including a series a tools for those who seek to capture their own Innovation Opportunity Space?
Extent: 240 pp
Hardback Price: $120.00 Web: $108.00
Publication Date: 2017
ISBN: 978 1 78347 551 3
Availability: In Stock
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  • Business and Management
  • Organisational Innovation
  • Innovation and Technology
  • Organisational Innovation
Innovation is changing and this exciting book explores how the shift to more collaborative ways of working with users, online communities and the crowd opens up novel business possibilities. The Innovation Opportunity Space approach enables managers, policymakers and academics to better understand emerging new business opportunities. Drawing on the findings of the latest international research, this book provides a systematic and clear understanding of the radical business models that new forms of innovation are making possible.

The authors offer a wide range of examples and case studies that explore how firms have benefited from these new forms of innovation. A novel approach to innovation planning and strategy is also introduced, and the book concludes with a four-stage process that shows how firms can work to capture their own Innovation Opportunity Space.

Defining the state of the art in the field, this will be an essential resource for managers, academics and researchers of business organisation and innovation.

‘To anyone concerned with innovation, this book is a must-read. We observe that innovation is no longer the province of commercial firms, but increasingly distributed across end consumers, communities and the crowd. As a consequence, many existing organisations will see their business models cease to exist. This book is first to reveal how advantage can be taken from this new reality – by newcomers and existing organisations.’
– Jeroen de Jong, Utrecht University, the Netherlands

‘This book will help governments and businesses to become innovation leaders in the 21st century. It is not only thought-provoking, based on the latest evidence and highly pedagogical, but it is also visionary. Furthermore, it explains an ongoing paradigm-shift in innovation and at the same time gives practical advice on how to innovate. I recommend this book to business leaders, policymakers and students of innovation.’
– Peter Svensson, Swedish Innovation Agency

‘There are many many tools for enhancing innovation and creativity. Why, because tools work! Flowers et al. have developed a new tool for the 21st century. Established organisations have delivered great outcomes using lean, six sigma, design thinking, stage-gate, etc. Capturing the Innovation Opportunity Space is practical and engaging, with templates and a step-by-step approach that is appealing and easy to use for individuals, teams and consultants everywhere. The stories and case studies bring the approach to life and encourage a new mindset of opportunity. IOS should be included in every innovators toolbox.’
– Allan Ryan, Hargraves Institute, Australia

Contributors incude: J. Arrasvuori, S. Berghäll, J. Christian, M. Dong, S. Flowers, A. Kuusisto, J. Kuusisto, L. Liang, M. Meyer, G. Wen, P. Yli-Viitala









Contents: 1. The New Frontier of Innovation 2. Innovation Pioneers - the Essential Role of users, on-line user communities and the crowd 3. Exploring the changing landscape of Innovation: the rise of Users, on-line Communities and the Crowd 4. Mapping the New World of innovation – the Innovation Opportunity Space 5. Defending Territory – changing forms of intellectual protection 6. New Frontier Business Models - creating value through innovation 7. Emerging Business Models in Settled Contexts 8. Emerging Business Models in Frontier Contexts 9. Capturing the Innovation Opportunity Space Index