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Handbook of Islamic Marketing

Edited by Özlem Sand?kc?, Assistant Professor of Marketing, Bilkent University, Turkey and Gillian Rice, Professor Emerita, Thunderbird School of Global Management, US
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.

The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.
Extent: 544 pp
Hardback Price: £155.00 Web: £139.50
Publication Date: 2011
ISBN: 978 1 84980 013 6
Availability: In Stock
Paperback Price: £44.00 Web: £35.20
Publication Date: 2013
ISBN: 978 1 78100 276 6
Availability: In Stock
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  • Business and Management
  • International Business
  • Marketing
  • Economics and Finance
  • Islamic Economics and Finance
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.

The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.

This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.
‘This is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. Özlem Sand?kc? and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.’
– Lyn S. Amine, Saint Louis University, US

‘This ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.’
– Reina Lewis, London College of Fashion, UK
Contributors: B. A??rd?r, R. Al-Abdulrazak, A.J. Ali, S.F.S. Alwi, Y. Aslanbay, A. Balasescu, R. Belk, J.D. Chandler, D. Chong, M.H. Cone, M. El-Fatatry, M.F. ElSahn, A.M. Everett, M.F. Farah, G. Ger, G. Ghariani, K. Gillespie, F. Haq, S.H. Hassan, Ö. Hesapç? Sanaktekin, H. Hino, E.C. Hirschman, T. Khan, M. Kurdy, C.H. Lee, S. Lee, V. Lehdonvirta, T.C. Melewar, N. Muhamad, R. Muhamad, S. Prokopec, G. Rice, Ö. Sand?kc?, F. Smaoui, R. Sobh, P. Temporal, S. Tepe, C. Thibos, M. Touzani, H.Y. Wong, O.M. Yacout, K.B. Yap, R.N.R. Yusof
Contents:

1. Islamic Marketing: An Introduction and Overview
Özlem Sand?kc? and Gillian Rice

PART I: MORALITY AND THE MARKETPLACE
2. Islamic Ethics and Marketing
Abbas J. Ali

3. Fatwa Rulings in Islam: A Malaysian Perspective on their Role in Muslim Consumer Behaviour
Nazlida Muhamad

4. Investment, Fashion and Markets in the Muslim World
Alexandru Balasescu

PART II: MUSLIM CONSUMPTIONSCAPES
5. Gender and Privacy in Arab Gulf States: Implications for Consumption and Marketing
Russell Belk and Rana Sobh

6. Being Fashionable in Today’s Tunisia: What About Cultural Identity?
Fatma Smaoui and Ghofrane Ghariani

7. Consumer Acculturation in Situ: The Continuing Legacy of French Colonization in North Africa
Elizabeth C. Hirschman and Mourad Touzani

8. Lifestyles of Islamic Consumers in Turkey
Yonca Aslanbay, Özlem Hesapç? Sanaktekin and Bekir A??rd?r

9. The Impact of Islam on Food Shopping and Consumption Patterns of Muslim Households
Hayiel Hino

10. Understanding Preference Formation of Functional Food Among Malaysian Muslims
Siti Hasnah Hassan

PART III: MARKETING PRACTICES
11. Market-orientation and Islamic Business Practices in Malaysia
Raja Nerina Raja Yusof, André M. Everett and Malcolm H. Cone

12. An International Marketing Strategy Perspective on Islamic Marketing
Sonja Prokopec and Mazen Kurdy

13. Islamic Banking: The Convergence of Religion, Economic Self-interest and Marketing
Kenneth Beng Yap

14. Market Segmentation and Buying Behaviour in the Islamic Financial Services Industry
Rusnah Muhamad, T.C. Melewar and Sharifah Faridah Syed Alwi

15. Customer-based Brand Equity of Islamic Banks in Bahrain: An Empirical Investigation
Omneya Mokhtar Yacout and Mohamed Farid ElSahn

16. Islam and Corporate Social Responsibility in the Arab World: Reporting and Discourse
Cameron Thibos and Kate Gillespie

17. Exploring Marketing Strategies for Islamic Spiritual Tourism
Farooq Haq and Ho Yin Wong

18. A Digital Media Approach to Islamic Marketing
Mohamed El-Fatatry, Stephen Lee, Tariq Khan and Vili Lehdonvirta

PART IV: GLOBALIZATION, POLITICS AND RESISTANCE
19. Serving God through the Market: The Emergence of Muslim Consumptionscapes and Islamic Resistance
Sultan Tepe

20. The Arab Consumer Boycott of American Products: Motives and Intentions
Maya F. Farah

21. Moments of Departure, Moments of Arrival: How Marketers Negotiate Transnationalism in Muslim Markets
Chae Ho Lee and Jennifer D. Chandler

22. Cultural Diplomacy and the United Arab Emirates: The Emergence of a Sovereign Wealth Fund Nation on the International Art World Stage
Rula Al-Abdulrazak and Derrick Chong

PART V: THE FUTURE
23. The Future of Islamic Branding and Marketing: A Managerial Perspective
Paul Temporal

24. Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches
Özlem Sand?kc? and Güliz Ger

Index