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Handbook of Research Methodologies and Design in Neuroentrepreneurship

Edited by Mellani Day, Dean, Mary C. Boardman, Affiliate Faculty, Business and Technology Division, College of Adult and Graduate Studies, Colorado Christian University and Norris F. Krueger, Senior Research Fellow, School of Advanced Studies, University of Phoenix, US
This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.
Extent: 336 pp
Hardback Price: $190.00 Web: $171.00
Publication Date: 2017
ISBN: 978 1 78536 503 4
Availability: In Stock
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  • Business and Management
  • Entrepreneurship
  • Organisational Behaviour
  • Economics and Finance
  • Behavioural and Experimental Economics
  • Research Methods
  • Research Methods in Business and Management
  • Research Methods
This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. A key challenge of this field is that few neuroscientists are trained as entrepreneurship scholars and few entrepreneurship scholars are trained as neuroscientists, but this book skillfully bridges that gap.

Expert contributors include concrete examples of new ways to conduct research in their contributions, which have the potential to shed light onto areas such as decision making and opportunity recognition and allow neuroentrepreneurs to ask different, perhaps better, questions than ever before. This Handbook also presents current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of answerable questions using neuroscience techniques.

Neuroentrepreneurship is an important, emerging field for neuroscientists and entrepreneurship scholars alike. For the former audience, this book presents concrete research questions and entrepreneurship applications; for the latter, it serves as a primer and introduction to neuroscientific methods. Graduate students studying entrepreneurship, and practitioners who are keen to promote innovation and entrepreneurial skills in their leadership, will also find this Handbook to be of interest.

‘By bringing together neurological science with entrepreneurship studies, the editors of this book have created startling new insights, methodologies, and ultimately an important new field. This pathbreaking new book will cause scholars in both areas to rethink their traditional methods, topics and reach of their research.’
– David Audretsch, Indiana University, Bloomington, US
Contributors include: W. Becker, C. Bellavitis, M.C. Boardman, M. Colosio, C. Couffe, M. Day, P.M. de Holan, A.A. Gorin, S. Guillory, N.F. Krueger, A. Passarelli, V. Pérez-Centeno, C. Reeck, L. Schjoedt, K.G. Shaver, A. Sud, T. Treffers, M.K. Ward
Contents:

Preface

1. Introduction
Mellani Day, Mary C. Boardman and Norris Krueger

Part I Neuroscience Principles, Techniques and Tools
2. Brain-Driven Entrepreneurship Research: A Review and Research Agenda
Víctor Pérez-Centeno

3. Human Psychophysiological and Genetic Approaches in Neuroentrepreneurship
Marco Colosio, Cristiano Bellavitis and Alexei A. Gorin

4. Unpacking Neuroentrepreneurship: Conducting Entrepreneurship Research with EEG Technologies
Pablo Martin De Holan and Cyril Couffe

5. A Brief Primer on Using Functional Magnetic Resonance Imaging (fMRI) in Entrepreneurship Research
M. K. Ward, Crystal Reeck and William Becker

6. Experimental Methodological Principles for Entrepreneurship Research Using Neuroscience Techniques
Víctor Pérez-Centeno

Part II Neuroscience Applications - Entrepreneurial Judgement, Decision-Making and Cognition
7. Entrepreneurial Return on Investment through a Neuroentrepreneurship Lens
Mellani Day and Mary C. Boardman

8. The Cognitive Neuroscience of Entrepreneurial Risk: Conceptual and Methodological Challenges
Kelly G. Shaver, Leon Schjoedt, Angela Passarelli and Crystal Reeck

9. A Few Words about Entrepreneurial Learning, Training and Brain Plasticity
Aparna Sud

10. A Few Words about Neuro-experimental Designs for the Study of Emotions and Cognitions in Entrepreneurship
Theresa Treffers

11. Which Tool Should I Use? Neuroscientific Technologies for Brain-Driven Entrepreneurship Researchers
Víctor Pérez-Centeno

12. A Few Words about What Neuroentrepreneurship Can and Cannot Help Us With
Sean Guillory, Mary C. Boardman and Mellani Day

Index