Handbook of Research Methods on Trust
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Handbook of Research Methods on Trust

Second Edition

2nd edition

9781782547426 Edward Elgar Publishing
Edited by Fergus Lyon, Professor of Enterprise and Organizations, Middlesex University Business School, UK, Guido Möllering, Reinhard Mohn Institute of Management, Witten/Herdecke University, Germany and Mark N.K. Saunders, Professor of Business Research Methods and Director of Global Engagement, Birmingham Business School, University of Birmingham, UK
Publication Date: 2016 ISBN: 978 1 78254 742 6 Extent: 368 pp
With the growing interest in trust in the social sciences, this second
edition of the Handbook of Research Methods on Trust provides a fully updated and extended account of quantitative, qualitative and mixed methods for empirical research. While many researchers have already drawn inspiration and insight from the previous edition, the dynamic development of trust research calls for further and deeper engagement with methodological issues, particular methods, practical research experience, and current challenges and innovations as offered by this new edition.

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Critical Acclaim
Contributors
Contents
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Drawing together a wealth of research methods knowledge gained by trust researchers into one essential volume, this book provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences.

This second edition of the Handbook of Research Methods on Trust provides a fully updated and extended account of quantitative, qualitative and mixed methods for empirical research. While many researchers have already drawn inspiration and insight from the previous edition, the dynamic development of trust research calls for further and deeper engagement with methodological issues, particular methods, practical research experience, and current challenges and innovations as offered by this new edition.

Identifying innovative methods for researching trust, this important Handbook will prove invaluable for students and academics in the social sciences who are interested in trust, particularly postgraduates planning empirical research on trust, undergraduates researching issues of trust, faculty teaching research-based courses on trust and related topics, and experienced trust researchers looking for reflection, discussion and inspiration.
Critical Acclaim
‘As any field of academic study matures, researchers refine methods for investigating the phenomenon of interest. For research on trust, this Handbook Second Edition reflects where the trust literature has been, where it is now, and where it is going with respect to research methods. If you are a mature trust scholar, or someone starting research on trust, the Handbook is an indispensable resource for evaluating the full range of methods that may be appropriate for your study.’
– Steven C. Currall, University of California, Davis, US

Acclaim for the first edition:

‘A tour-de-force of trust research methodologies, from survey methods to critical incidents to hermeneutics. . . will prove invaluable to trust researchers of every stripe.’
– Aks Zaheer, University of Minnesota, US

‘This book fills an important gap. The burgeoning field of trust research has employed a wide variety of definitions and methods, but until the appearance of this Handbook there was no comprehensive overview of them. Its contributions, many written by leading international experts, cover conceptual issues as well as qualitative and quantitative methods. The editors are all working at the frontiers of trust research and in this Handbook they have compiled an indispensable source of reference for years to come.’
– John Child, University of Birmingham, UK

‘This is the right book at the right time. Central to the advancement of research on trust is the need to address a host of methodological, empirical, and analytical challenges. This Handbook provides a vital resource for doing so and holds the promise of infusing the literature with novel and enhanced approaches for studying and understanding trust. Researchers new to the field as well as established experts will find a wealth of insights contained herein.’
– Bill McEvily, University of Toronto, Canada
Contributors
Contributors: S.J. Addison, N. Alex, M.J. Ashleigh, R. Bachmann, D. Barrera, K.M. Bijlsma-Frankema, M.C. Bligh, B.F. Blumberg, G. Breeman, C. Brinsfield, C. Burns, V. Buskens, J.S. Carroll, S.M. Conchie, D.L. Ferrin, D.E. Gibbons, N. Gillespie, C. Goodall, J.C. Kohles, R.M. Kramer, T.M. Kühlmann, A. Langley, V. Le Gall, R.J. Lewicki, E. Meyer, M. Muethel, R. Münscher, B. Nooteboom, J.M. Peiró, A. Pentland, R.L. Priem, W. Raub, R.A. Roe, D.M. Rousseau, R.H. Searle, M. Tillmar, E.M. Uslaner, B. Waber, A.A. Weibel, F. Welter, M. Williams, R. Zolin




Contents
Contents:

1. Introduction. Researching Trust: The Ongoing Challenge of Matching Objectives and Methods
Fergus Lyon, Guido Möllering and Mark N.K. Saunders

PART I CONCEPTUAL ISSUES
2. Pursuing Ecological Validity in Trust Research: Merits of Multi-Method Research
Roderick M. Kramer

3. An Abductive Approach to Investigating Trust Development in Strategic Alliances
Véronique Le Gall and Ann Langley

4. Trust Research: Measuring Trust Beliefs and Behaviors
Roy J. Lewicki and Chad Brinsfield

5. Agent-Based Simulation of Trust
Bart Nooteboom

6. Researching Trust in Different Cultures
Friederike Welter and Nadezhda Alex

7. Trust and Social Capital: Challenges for Studying their Dynamic Relationship
Boris F. Blumberg, Jose M. Peiró and Robert A. Roe

8. Measuring Generalized Trust: In Defense of the ‘Standard’ Question
Eric M. Uslaner

PART II QUALITATIVE RESEARCH
9. Access and Non-Probability Sampling in Qualitative Research on Trust
Fergus Lyon

10. Working With Difficult to Reach Groups: A ‘Building Blocks’ Approach to Researching Trust in Communities
Christine Goodall

11. Cross-Cultural Comparative Case Studies: A Means of Uncovering Dimensions of Trust
Malin Tillmar

12. Using Mixed Methods-Combining Card Sorts and In-Depth Interviews
Mark N.K. Saunders

13. Mixed Methods Application in Trust Research: Simultaneous Hybrid Data Collection in Cross-Cultural Settings Using the Board-Game Method
Miriam Muethel

14. Using Scenarios as Part of a Concurrent Mixed Methods Design
Susan J. Addison

15. Utilising Repertory Grids in Macro-Level Comparative Studies
Reinhard Bachmann

16. Deepening the Understanding of Trust: Combining Repertory Grid and Narrative to Explore the Uniqueness of Trust
Melanie J. Ashleigh and Edgar Meyer

17. Studying Trust Relationships using Social Network Analysis
Roxanne Zolin and Deborah E. Gibbons

18. Hermeneutic Methods in Trust Research
Gerard Breeman

19. Using Critical Incident Technique in Trust Research
Robert Münscher and Torsten M. Kühlmann

PART III QUANTITATIVE APPROACHES
20. Survey Measures of Trust in Organizational Contexts: An Overview
Nicole Gillespie

21. The Actor–Partner Interdependence Model: A Method for Studying Trust in Dyadic Relationships
Donald L. Ferrin, Michelle C. Bligh and Jeffrey C. Kohles

22. Embedded Trust: The Analytical Approach in Vignettes, Laboratory Experiments and Surveys
Davide Barrera, Vincent Buskens and Werner Raub

23. Measuring the Decision to Trust Using Metric Conjoint Analysis
Richard L. Priem and Antoinette A. Weibel

24. Diary Methods in Trust Research
Rosalind H. Searle

25. Measuring Implicit Trust and Automatic Attitude Activation
Calvin Burns and Stacey M. Conchie

26. A Voice is Worth a Thousand Words: The Implications of the Micro-Coding of Social Signals in Speech for Trust Research
Benjamin Waber, Michele Williams, John S. Carroll and Alex ‘Sandy’ Pentland

27. It Takes a Community to Make a Difference: Evaluating Quality Procedures and Practices in Trust Research
Katinka M. Bijlsma-Frankema and Denise M. Rousseau

Index
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