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International Management

Theory and Practice Paul N. Gooderham, NHH – The Norwegian School of Economics, Birgitte Grøgaard, BI Norwegian Business School and the late Odd Nordhaug, formerly of the NHH – The Norwegian School of Economics, Norway
This timely and accessible MBA textbook explores the challenges faced by today’s multinational corporations.

What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? What employment policies are legitimate in a world of differing standards? Through a combination of well-researched theory and illustrative case studies, International Management creates a platform for informed and lively debate on these, and many other issues.
Extent: 480 pp
Hardback Price: £155.00 Web: £139.50
Publication Date: 2013
ISBN: 978 1 78100 438 8
Availability: In Stock
Paperback Price: £39.00 Web: £31.20
Publication Date: 2013
ISBN: 978 1 78254 622 1
Availability: In Stock
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  • Business and Management
  • Human Resource Management
  • International Business
  • Strategic Management
This timely and accessible MBA textbook explores the challenges faced by today’s multinational corporations.

What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? What employment policies are legitimate in a world of differing standards? Through a combination of well-researched theory and illustrative case studies, International Management creates a platform for informed and lively debate on these, and many other issues.

Comprehensive and insightful, this important textbook will be an invaluable resource for MBA students, as well as academics and managers faced with the daily challenges of managing international organisations.
‘This book focuses on the challenges facing MNCs who are “playing away from home” in different institutional frameworks and complex cultural contexts. In each chapter the authors provide a clear exposition and critique of the current literature followed by a sophisticated case study that highlights the key challenges and dilemmas faced by MNCs in dynamic environments. Through a combination of solid theory and rich cases this book provides a fresh and important contribution to the discipline and will be invaluable for academics, postgraduate students and practitioners.’
– Pauline Stanton, Victoria University Melbourne, Australia

‘The textbook addresses crucial challenges facing managers of MNCs. The topics are introduced systematically, with suitable theoretical grounding and accompanied with rich insights from case studies. It is very well customized to students in international management providing not only a broad overview but also in depth knowledge of real world challenges in a globalised business world.’
– Rüdiger Kabst, Justus-Liebig-Universität Gießen, Germany

‘This excellent book covers the field of international business and particularly international management and is written in a way that cuts through these complex concepts and makes them understandable without losing any of the nuances. The substantial case studies attached to each topic and chapter can be mined by teachers and students in a variety of different ways. The book is ideal for Masters students, but many of their teachers can gain a lot from it too.’
– Chris Brewster, Henley School of Management, UK
Contents: Introduction 1. Setting the Scene: The Multinational Company 2. Foreign Operating Modes and Ownership Forms Case A: Durable and Unstable IJVs: The Case if BKT with Paul N. Gooderham, Michael Zhang and Atle Jordahl 3. Strategies, Structures and Learning Networks Case B: From Multidomestic to Globally Integrated: When Local Taste Matters with Paul N. Gooderham 4. Risk Management Case C: McDonalds Thrives and Dives in Russia and Iceland with Jill Thorlacius and Birgitte Grøgaard 5. Cultural Distance Case D: Cultural Diversity in a Danish MNC with Vasilisa Sayapina and Katya Christensen 6. HRM in Multinational Companies Case E: Gained in Translation: The Import, Translation and Development of a US Sales and Management Concept with Martin Gjelsvik, Odd Nordhaug and Paul N. Gooderham 7. Competencies and Knowledge Transfer Case F: Five Steps to Creating a Global Knowledge-sharing System: Siemens ShareNet with Sven C. Voelpel, Malte Dous and Thomas H. Davenport 8. Expatriation and Repatriation Case G: LVMH: Career Development through International Mobility with Jean-Luc Cerdin 9. Ethical, Social and Environmental Responsibilities in MNCs with Leighton Wilks and Odd Nordhaug Case H: Cermaq – From Activist Target to Sustainability Leader with Sveinung Jørgensen and Lars Jacob Tynes Pedersen 10. Global Industrial Relations with Richard Croucher Case I: A GUF’s Relationship with a Multinational Company with Richard Croucher and Elizabeth Cotton 11. Different Forms of Internationalization and Diverse HRM Practices: The Case of China with Fang Lee Cooke Case J: Global Expansion and Human Resource Management of Huawei Technologies Ltd with Fang Lee Cooke 12. Future Challenges References Index