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Towards The Third Generation University

Managing the University in Transition
J.G. Wissema, Managing Director, J.G. Wissema Associates bv and Professor Emeritus of Innovation and Entrepreneurship, Delft University of Technology, the Netherlands
Universities are undergoing massive change, evolving from science-based, government-funded institutions into ‘international know-how hubs’ dubbed third generation universities, or 3GUs. J.G. Wissema explores this dramatic change, tracing the historic development of universities, and exploring the technology-based enterprises, technostarters and financiers for start-ups and young enterprises that are the main partners of these 3GUs. He goes on to illustrate that universities play a new role as incubators of new science or technology based commercial activities and take an active role in the exploitation of the knowledge they create. The book concludes with suggestions regarding the way in which changes in the university’s mission should be reflected in subsequent organisational changes.
Extent: 272 pp
Hardback Price: £83.00 Online: £74.70
Publication Date: 2009
ISBN: 978 1 84844 216 0
Availability: In Stock
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  • Business and Management
  • Management and Universities
  • Organisation Studies
  • Education
  • Management and Universities
This book demonstrates that universities are subject to fundamental change, evolving from science-based, monodisciplinary institutions into transfunctional, ‘international know-how hubs’ named ‘third generation universities’ or 3GUs.

J.G. Wissema explores the combination of forces that propel this dramatic change, tracing the historic development of universities, and exploring the technology-based enterprises, technostarters and financiers for start-ups and young enterprises that are the main partners of these 3GUs. He goes on to illustrate that universities play a new role as incubators of new science- or technology-based enterprises and take an active role in the exploitation of the knowledge they create. The book concludes with suggestions regarding the way in which changes in the university’s mission should be reflected in subsequent organisational changes.

Offering practical advice on the route forward for universities, and elucidating the role of education in entrepreneurship, this unique book will prove invaluable to academics and practitioners who seek to implement and facilitate changes for 3GU status. It will also appeal to students and researchers with an interest in business and management, education, entrepreneurship and public policy on education.
‘The book is very well-structured. . . [It] provides a timely contribution to a conversation with a long history, and debates over the nature and purpose of the university seem certain to figure prominently in educational discourse for many years to come.’
– Peter Roberts, Journal of Educational Administrative and History

‘Drawing from experience as a professor in innovation and entrepreneurship and as a consultant to universities, Wissema offers deep insights into management of the modern universities. The book is well-written and all those university administrators who wish to transform their universities into entrepreneurial universities would find the book very useful.’
– Jandhyala B.G. Tilak, Journal of Educational Planning and Administration

‘In Central and Eastern Europe, universities are struggling to adapt to the new economic and institutional situations. The concept of the Third Generation University is powerful in giving direction. In addition, the book offers much practical advice, taken from the author’s experience as a consultant to universities.’
– Marjan Bojadzhiev, University American College Skopje, Macedonia

‘Although the quality of university management makes or breaks the effectiveness and efficiency of a university, most university managers come unprepared to the job while only few books and courses in the subject are available. This book offers, amongst other things, welcome insights into the issue of university management. In Wageningen, the concept of the Third Generation University has proven to be inspiring, challenging and operational. It enabled us to develop science for Impact for a variety of new stakeholders.’
– M. Kropff, Wageningen University and Research Centre, the Netherlands
Contents: Introduction Part I: Towards the Third Generation University 1. From the Medieval and Humboldt University to the Third Generation University 2. Contours of the Third Generation University 3. Two Case Studies Part II: Know-How Creation and Exploitation 4. Creation of Knowledge and Value in Industry 5. Technostarters 6. Financing Technostarters and Spinouts Part III: Organising the Third Generation University 7. Organisational Structure and Management Style 8. The Know-How Commercialisation Function 9. Implementation and Assessment of 3GU Appendices Bibliography Index