Promoting Your Work
Best Practices for Self-Promotion

As the author, you are the strongest representative of your own work. We encourage you to actively promote your publication using strategies that suit your time and preferences. To make this easier, we've grouped our recommendations by time commitment. Even a simple task, like sharing a publication announcement with colleagues and among your networks, can significantly boost the visibility of your research. We also recommend that you examine our dedicated Author Hub which guides you through the publishing process, including the marketing and promotion of your book.

 

A few quick wins

  • Add a link to your publication in your email signature to spread the word among your contacts.

  • Update your professional and institutional websites with information and the book cover (we will supply this).

  • If you use social media, share a post about your work and include the link in your bio. We will supply you with ready-to-use social media assets to enable you to quickly post on the channels that you use. Link to the sample chapter we offer with free access to encourage interest.
    Follow our accounts and tag us in your posts:

X Elgar main account

facebook

LinkedIn

Instagram

  • If your book is Open Access, it will be freely available to all without limitations. Our Marketing department will supply you with the DOI (permanent URL) on publication to include in your communications.

  • Check your institution’s library collection to ensure your work is included. If not, recommend they add your book.

  • Include your book in student recommended reading lists, seminar materials, or conference handouts.

 

Medium term activities to enhance discoverability

  • Your university’s communications team will welcome the news of your book’s publication. Request that they feature it on the university website, newsletter and social channels.

  • Ask your institution’s alumni magazine to include a mention of you and your book.

  • Record a video. This can be a very effective promotional tool and you may wish to consider making your own which we can then feature on the book's page on the website and in our marketing. This could be giving some background to your work or a quick synopsis of the book, highlighting some of the key problems and solutions covered. View examples.

  • Write a piece for the ElgarBlog – a short article around the subject of the book is a very useful tool that can be shared online. Also consider relevant podcasts and blogs that you find interesting and consider offering them a piece.

  • Include a slide about your publication in your conference presentations.
  • Create an author page on Amazon Author Central.

  • Utilise your connections at journals that may have an interest in publishing book reviews.

 

Longer term activities worth the time investment

  • Build up a following on your preferred social media channel, e.g. form a LinkedIn interest group of like-minded professionals. This can take time to gain traction, so is worth considering as early as possible in the publication process.

 

For advice and assistance on any of the above

Drop your subject marketeer a line or email [email protected]

Liz Wager, Business & Management:
[email protected]

Amanda Wakefield, Geography; Politics and Public Policy:
[email protected]

Mark Griffiths, Law:
[email protected]

Beth Emmett, Economics and Finance; Sociology & Social Policy:
[email protected]

Sarah Knight, Subscription and Mailing Data enquiries:
[email protected]

Zak Raja, General Marketing Information & Book Reviews:
[email protected]