Entrepreneurship And Multinationals
Global Business and the Making of the Modern World
Geoffrey Jones, Isidor Straus Professor of Business History, Harvard Business School, US
Hardback $125.00 on-line price $112.50
This fascinating volume explores the roles played by entrepreneurship and multinational enterprises in the development of the modern world. Geoffrey Jones demonstrates how multinational corporations have driven globalization through the transfer of innovation and cultural values.
Contents: Preface 1. Business Enterprises and the Making of the Modern World 2. Entrepreneurs, Firms, and Global Wealth since 1850 3. Globalization and Beauty: A Historical and Firm Perspective 4. US MNEs in British Manufacturing Before 1962 5. The Imperial Bank of Iran and Iranian Economic Development, 1890–1952 6. MNEs, Economic Development, and Social Change in Asia 7. Managing Political Risk in Global Business: Beiersdorf 1914–90 8. Learning to Live with Governments: Unilever in India and Turkey, 1950–80 9. The End of Nationality? Global Firms and Borderless Worlds Bibliography Index