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Entrepreneurship And Multinationals

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Entrepreneurship And Multinationals

Global Business and the Making of the Modern World

Geoffrey Jones

Geoffrey Jones, Isidor Straus Professor of Business History, Harvard Business School, US

2013 240 pp Hardback 978 1 78195 194 1
ebook isbn 978 1 78254 818 8

Hardback $115.00 on-line price $103.50

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Description
‘Harvard Business School Professor Geoffrey Jones has long been a student of the history of multinational enterprise. He has taken a leadership role in the field. This volume reflects the extraordinary breadth of his historical research, spanning continents and industries. His focus is on the firm as an actor on the stage of the history of globalization. This book contains a selection of his unpublished and published articles. Of special interest is his updated previously unpublished 2006 talk that explores how firms and entrepreneurs fit into the scholarly debates on the Great Divergence between the West and the Rest. This is a splendid collection.’
– Mira Wilkins, Florida International University, US

Contents
Contents: Preface 1. Business Enterprises and the Making of the Modern World 2. Entrepreneurs, Firms, and Global Wealth since 1850 3. Globalization and Beauty: A Historical and Firm Perspective 4. US MNEs in British Manufacturing Before 1962 5. The Imperial Bank of Iran and Iranian Economic Development, 1890–1952 6. MNEs, Economic Development, and Social Change in Asia 7. Managing Political Risk in Global Business: Beiersdorf 1914–90 8. Learning to Live with Governments: Unilever in India and Turkey, 1950–80 9. The End of Nationality? Global Firms and Borderless Worlds Bibliography Index

Further information

‘Harvard Business School Professor Geoffrey Jones has long been a student of the history of multinational enterprise. He has taken a leadership role in the field. This volume reflects the extraordinary breadth of his historical research, spanning continents and industries. His focus is on the firm as an actor on the stage of the history of globalization. This book contains a selection of his unpublished and published articles. Of special interest is his updated previously unpublished 2006 talk that explores how firms and entrepreneurs fit into the scholarly debates on the Great Divergence between the West and the Rest. This is a splendid collection.’
– Mira Wilkins, Florida International University, US

This fascinating volume explores the roles played by entrepreneurship and multinational enterprises in the development of the modern world. Geoffrey Jones demonstrates how multinational corporations have driven globalization through the transfer of innovation and cultural values.

The selected essays cover a range of topics, including studies of global industries and major corporations including Beiersdorf and Unilever. Additional chapters explore economic and corporate development in countries, such as India, Iran and Turkey. Merging evidence with discussion of the current state of global business, this book reveals how examining entrepreneurial activity and multinational strategies deepens explanations of global patterns of wealth and poverty. It offers compelling new perspectives on current debates about globalization from one of the most prominent scholars in the field of business history.

This volume will appeal to students and professors of economics, entrepreneurship, international business and history as well as anyone with an interest in understanding the past, present and future of globalization.



 
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