Edward Elgar Publishing - Business & Management


2 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com TEXTBOOK Advanced Introduction to Marketing Strategy George S. Day, University of Pennsylvania, US ‘Strategy has been sliding away from marketing for the past several years, if not decades. Professor Day has successfully brought marketing strategy back to life. A firm that has a strategy without fully embracing how it will serve its customers by offering and sustaining superior customer value will be short lived. This book is a must read to understand the stepping stones for bringing marketing to the core of a business.’ – David J. Reibstein, University of Pennsylvania, US June 2022 144 pp Hardback 978 1 80037 788 2 £85.00 / $120.00 June 2022 Paperback 978 1 80037 790 5 £15.95 / $24.95 Elgar Advanced Introductions series This textbook will be available on examination when published. Creativities The What, How, Where, Who and Why of the Creative Process Chris Bilton, University of Warwick, UK, Stephen Cummings, Victoria University of Wellington, New Zealand and dt ogilvie, Rochester Institute of Technology, US ‘By addressing the “what”, the “how”, the “where”, the “who” and the “why” of creative processes, Creativities informs, expands and inspires. The book applies a wealth of relevant cases from popular culture that are smoothly engrained within different models and frameworks of creative practices. An accessible and essential read for students and practitioners within the field of creative industries. Creativities is stimulating, enjoyable, and most importantly, creative!’ – Bjarki Valtysson, University of Copenhagen, Denmark June 2022 176 pp Hardback 978 1 78897 947 4 £75.00 / $110.00 June 2022 Paperback 978 1 78897 949 8 £22.95 / $31.96 Digital Learning in Higher Education COVID-19 and Beyond Edited by Matt Smith, University of Wolverhampton and John Traxler, University of Wolverhampton, UK and a UNESCO Chair ‘Digital Learning in Higher Education is a timely and stimulating view of the great education disruption wrought by COVID. Its well-told stories make sense of how technology and management are struggling to adjust to new lived experiences. It also offers illuminating ideas and pedagogies for a world beyond the pandemic.’ – Mike Sharples, The Open University, UK, author of Practical Pedagogy: 40 New Ways to Teach and Learn June 2022 c 176 pp Hardback 978 1 80037 939 8 £80.00 / $115.00 TEXTBOOK Advanced Introduction to Scenario Planning Paul J.H. Schoemaker, University of Pennsylvania, US ‘Schoemaker’s book is, simply, a tour-deforce from one of the founders of both the academic study and consultancy application of the scenario approach to improving decision making in the face of future uncertainty. In it, he covers the development and status of research endeavours that underpin growing academic and practitioner interest, in our post-Covid era.’ – George Wright, Strathclyde University, UK June 2022 c 192 pp Hardback 978 1 80037 679 3 £85.00 / $120.00 June 2022 Paperback 978 1 80037 681 6 £15.95 / $24.95 Elgar Advanced Introductions series This textbook will be available on examination when published. BUSINESS & MANAGEMENT TITLES, JAN - MARCH 2022

How to do Action Research for Transformations At a Time of Eco-Social Crisis Hilary Bradbury, AR+ Action Research Plus Foundation, International ‘Hilary Bradbury has made many important contributions to the field of action research over some decades. Yet, I found this book to be her most interesting piece of writing. It is experimental in form and successfully mixes stories of real-world change processes, with auto-biographical reflection and conceptual analysis in a way which really made me think. The book is an erudite and passionate articulation of pathways to action at a time when the world urgently needs to nurture the “proliferating micro worlds” that she describes.’ – Danny Burns, The University of Sussex, UK June 2022 256 pp Hardback 978 1 80037 304 4 £90.00 / $130.00 How to Research Guides Research Handbook on Innovation in International Business Edited by Desislava Dikova and Edith Ipsmiller, Vienna University of Economics and Business, Austria ‘Handbooks are seldom innovative, even when they are about innovation, but this volume on innovations in international business stands out by its refreshingly diverse and up-to-date collection of contributions. Editors Dikova and Ipsmiller have done an excellent job in putting together a Handbook that covers considerable ground in terms of topics, industries, and geography, and which provides a nice balance between useful overviews and new empirical insights. The list of authors includes several well-established professors in the area as well as upcoming researchers. In all, a most useful addition to the literature on the evermore important issue of innovation for firms that compete globally.’ – Gabriel R.G. Benito, BI Norwegian Business School, Norway June 2022 c 320 pp Hardback 978 1 80088 293 5 £165.00 / $240.00 Research Handbooks in Business and Management series Creating Inclusive and Engaging Online Courses A Teaching Guide Edited by Monica Sanders, Georgetown University Law Center and Tulane University Disaster Resilience Leadership Academy, US ‘This book about inclusive and engaging course design draws upon teaching methods from Socrates to the new standards of digital citizenship that support the step-by-step implementation of their online educational framework. It is with enthusiasm and necessity that I recommend a focused read of this work.’ – Erik Xavier Wood, Georgetown University, US May 2022 176 pp Hardback 978 1 80088 887 6 £80.00 / $115.00 Elgar Guides to Teaching 3 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com BUSINESS & MANAGEMENT TITLES, JAN - MARCH 2022 Embedding Sustainability, Corporate Social Responsibility and Ethics in Business Education Edited by Helen Borland, Michael Butler, Aston University, Caroline Elliott, University of Warwick and Aston University and Nathalie Ormrod, Aston University, UK ‘As sustainability and responsible business management have become topics of paramount importance for all types of organisations in our current society, it is crucially important to bring forward innovative education approaches to develop adequate knowledge and skills to deal with the challenges to implement and manage sustainable businesses. This book makes a fresh and significant contribution to this field by introducing forward-thinking approaches to learning and teaching sustainability and responsible business management embedded in fundamental managerial areas of organisations.’ – Luciano Batista, Aston Business School, UK June 2022 c 224 pp Hardback 978 1 80088 599 8 £90.00 / $130.00 Research Handbook on the Sociology of Organizations Edited by Mary Godwyn, Babson College, US With original contributions from leading experts in the field, this cutting-edge Research Handbook combines theoretical advancement with the newest empirical research to explore the sociology of organizations. While including the traditional study of formal, corporate business organizations, the Handbook also explores more transitory, informal grassroots organizations, such as NGOs and artist communities. June 2022 c 584 pp Hardback 978 1 83910 325 4 £220.00 / $315.00 Research Handbooks in Sociology series Elgar Introduction to Organizational Improvisation Theory António Cunha Meneses Abrantes, TBS Business School, France, Miguel Pina e Cunha, Universidade Nova de Lisboa, Portugal and Anne S. Miner, University of Wisconsin-Madison, US ‘Improvisation has never been more important as an advanced approach to augment planning in the face of uncertainty, disruption and often time and resource scarcity. The moment is ripe to build on the extensive research to understand and implement effective improvisation. This book unpacks improvisation in an insightful and practical way, making it accessible to all.’ – Mary Crossan, Ivey Business School at Western University, Canada June 2022 c 224 pp Hardback 978 1 80037 022 7 £85.00 / $120.00 Elgar Introductions to Management and Organization Theory series

4 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com BUSINESS & MANAGEMENT TITLES, JAN - MARCH 2022 Bullying and Harassment at Work An Innovative Approach to Understanding and Prevention David D. Van Fleet, Professor Emeritus, Arizona State University and Ella W. Van Fleet, Founder and Owner (Retired), Professional Business Associates, Scottsdale, AZ, US ‘Bullying and Harassment at Work: An Innovative Approach to Understanding and Prevention by David and Ella Van Fleet delivers as the title promises. Definitions, descriptions, and examples help the reader understand the roles and responsibilities of the individual, the organization, and society in curtailing bullying and harassment and moving to functional, supportive workplaces. Therefore, this book will work equally well in the classroom or in corporate training settings. I especially like the idea of asking the reader to write out their answers to questions before reading a chapter and then to answer again after reading.’ – Abagail McWilliams, University of Illinois, Chicago, College of Business Administration, US June 2022 256 pp Hardback 978 1 80392 327 7 £90.00 / $130.00 New Horizons in Management series Handbook of Theories for Purchasing, Supply Chain and Management Research Edited by Wendy L. Tate, University of Tennessee, Lisa M. Ellram, Miami University, US and Lydia Bals, Mainz University of Applied Sciences, EBS Universität, Germany and Copenhagen Business School, Denmark ’This Handbook is a valuable asset for new and seasoned scholars, alike. It is jam packed with useful theories to better understand past research and guide future research projects.’ – Christopher W. Craighead, University of Tennessee, US May 2022 592 ppHardback 978 1 83910 449 7 £225.00 / $325.00 Research Handbooks in Business and Management series A Research Agenda for Sport Management Edited by David Shilbury, Deakin Business School, Deakin University, Australia ‘Sport management scholars and practitioners can be proud of the growth and refinement of the field over the past 40 years. Renowned scholar David Shilbury and his contributors have effectively chronicled our exciting journey, and outlined a blueprint for a more brilliant future. I congratulate and applaud them for sharing their expertise and insights in this wonderful text.’ – W. James (Jim) Weese, Western University, Canada May 2022 256 pp Hardback 978 1 80037 831 5 £90.00 / $135.00 Elgar Research Agendas TEXTBOOK Family Business Case Studies Across the World Succession and Governance in a Disruptive Era Edited by Jeremy Cheng, The Chinese University of Hong Kong, Hong Kong, China, Luis Díaz-Matajira, Universidad de los Andes School of Management, Colombia, Nupur Pavan Bang, Indian School of Business, India, Rodrigo Basco, American University of Sharjah, UAE, Andrea Calabrò, IPAG Business School, France, Albert E. James, Dalhousie University, Canada and Georges Samara, University of Sharjah, UAE ‘This very impressive volume contains extraordinarily useful case studies that address key challenges that face family businesses today. The authors generously share their academic expertise and blend it with up to date stories based on real life experience from family businesses across the world. As an editor of the first STEP Project book published in 2010, I can highly recommend this book to anyone with an interest in understanding successful family enterprising.’ – Mattias Nordqvist, Stockholm School of Economics, Sweden May 2022 c 224 pp Hardback 978 1 80088 424 3 £90.00 / $130.00 This textbook will be available on examination when published. Configured by Consumption How Consumption–Demand Will Reshape Supply Chain Operations Booi Hon Kam, RMIT University, Melbourne and Peter J. Rimmer Australian National University, Canberra, Australia ‘Kam and Rimmer provide a unique and practical perspective into how emerging revolutionary technologies are transforming consumption and supply chains. Their transdisciplinary perspective helps in understanding this complex topic affecting society in many ways.’ – Joseph Sarkis, Worcester Polytechnic Institute, US May 2022 192 pp Hardback 978 1 78990 572 4 £80.00 / $115.00 Strategies for the Digital Customer Experience Connecting Customers with Brands in the Phygital Age Wided Batat, Professor of Marketing, Keynote Speaker and Entrepreneur ’A must read for anyone interested in understanding the present and the future of the digital customer experience. With an eye on new technologies and experiential marketing, Dr. Batat provides compelling arguments and frameworks to understand the “phygital” experience, a third reality of the customer experience.’ – Paula Peter, San Diego State University, US May 2022 c 288 pp Hardback 978 1 80037 188 0 £95.00 / $135.00 New Horizons in Marketing series

5 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com BUSINESS & MANAGEMENT TITLES, JAN - MARCH 2022 Handbook on Digital Business Ecosystems Strategies, Platforms, Technologies, Governance and Societal Challenges Edited by Sabine Baumann, Jade University of Applied Sciences and OFFIS Institute for Information Technology, Germany ‘Digital business ecosystems revolutionize the practice and theory of value creation in manufacturing, services and supply chains. This Handbook is a very timely and comprehensively designed source of an utmost importance. It comprises both conceptual and technological views. Being edited and written by the leading experts in the field, the Handbook is an invaluable source for both introductory and advanced reading.’ – Dmitry Ivanov, Berlin School of Economics and Law, Germany 2022 784 pp Hardback 978 1 83910 718 4 £265.00 / $385.00 eBook • Elgaronline Research Handbooks in Business and Management series TEXTBOOK Innovation for Entrepreneurs Marc H. Meyer, Northeastern University, US and Chaewon Lee, Seoul National University of Science and Technology, South Korea ‘In this book, Professors Marc Meyer and Chaewon Lee offer an innovative approach to studying and learning about the dynamics of innovation. Their experiential approach and their timely focus on social impact make this book a great addition to the literature. The book is a joy to read. It shows that innovation makes our lives better and worth living.’ – Shaker Zahra, University of Minnesota, US 2022 256 pp Hardback 978 1 80037 509 3 £105.00 / $170.00 2022 Paperback 978 1 80037 511 6 c £36.95 / c $55.00 This textbook will be available on examination when published. Rethinking Advertising as Paratextual Communication Chris Hackley, Royal Holloway University of London and Rungpaka Amy Hackley, Birkbeck University of London, UK ‘Innovative, exemplary, outstanding, Hackley and Hackley are the Rolls and Royce, the Moët and Chandon, the Dolce and Gabbana of paratextual communication. Their book’s an investment you can’t afford to ignore’ – Stephen Brown, Ulster University, UK 2022 160 pp Hardback 978 1 80088 261 4 £70.00 / $99.00 eBook • Elgaronline Gender, Diversity and Innovation Concepts, Policies and Practice Edited by Beldina Owalla, University of Portsmouth, Tim Vorley, Oxford Brookes University, Helen Lawton Smith, Birkbeck University of London, UK ‘This book is a timely and valuable addition to contemporary narratives on diversity and inclusion, and will be a valuable tool for policy makers, educators and those involved in supporting the development of innovation within their regions and beyond.’ – Colette Henry, Dundalk Institute of Technology, Ireland and Griffith University, Australia May 2022 272 pp Hardback 978 1 80037 745 5 £100.00 / $140.00 How Do I Develop an Agent-Based Model? Davide Secchi, University of Southern Denmark ‘With How Do I Develop an Agent-Based Model? there is finally a suitable textbook that I can recommend to students and prospective researchers in business administration and management who want to apply agent-based modeling.’ – Matthias Meyer, Hamburg University of Technology, Germany 2022 168 pp Hardback 978 1 83910 519 7 £75.00 / $110.00 2022 Paperback 978 1 83910 521 0 £22.95 / $31.95 • eBook • Elgaronline Elgar Dissertation Companions How to Use a Discursive Approach to Study Organizations Cynthia Hardy, University of Melbourne, Australia ‘Cynthia Hardy has written a superb text on organizational discourse studies. Using extensive empirical examples, she provides insightful discussions of discourse basics, levels of analysis, reflexivity, and materiality. Each chapter also contains vital methodological advice for the analyst. It is truly a must read for both seasoned and novice scholars.’ – Linda L. Putnam, University of California, Santa Barbara, US 2022 208 pp Hardback 978 1 83910 622 4 £80.00 / $115.00 • eBook • Elgaronline How to Research Guides

6 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com BUSINESS & MANAGEMENT TITLES, JAN - MARCH 2022 Research Handbook on Entrepreneurship as Practice Edited by Neil AaronThompson, Vrije Universiteit Amsterdam, the Netherlands, Orla Byrne, University College Dublin, Ireland, Anna Jenkins, The University of Queensland, Australia and Bruce T. Teague, Florida Gulf Coast University, US ‘This is an important Research Handbook for entrepreneurship because it offers depth and variety on the practice of entrepreneurship. Understanding the practice of entrepreneurship is critical because it provides insights into the nuances of entrepreneurs’ activities, relationships and communications. This book is a wonderful resource for those interested in the “nitty-gritty” of entrepreneurial phenomena.’ – Dean A. Shepherd, Notre Dame University, US 2022 368 pp Hardback 978 1 78897 682 4 £175.00 / $255.00 eBook • Elgaronline Handbooks of Business and Management Research as Practice series Rethinking Global Value Chains and Corporate Social Responsibility Peter Lund-Thomsen, Copenhagen Business School, Denmark‘ Given the growing complexity of contemporary supply chains and new disruptive forces such as the global Covid-19 pandemic and accelerating technological changes in the digital era, there is no simple ‘sweet spot’ where the interests of industry lead firms, top suppliers and workers converge. The Lund-Thomsen book on Rethinking Global Value Chains and Corporate Social Responsibility offers concrete suggestions for navigating this contested terrain where neither the “business case” for social upgrading nor CSR alone are enough. Highly recommended for policy makers, practitioners, and students alike.’ – Gary Gereffi, Duke University, US 2022 136 pp Hardback 978 1 83910 208 0 £65.00 / $99.00 eBook • Elgaronline • Rethinking Business and Management series The New Corporate Landscape Economic Concentration, Transnational Governance, and the Corporation Alexander Styhre, University of Gothenburg, Sweden ‘The global economy is increasingly dominated by a handful of supercompanies that wield immense power over citizens and governments. In this timely and perspicuous analysis of economic concentration, Alexander Styhre shows how the 2008 global financial crisis set the scene for a massive restoration of monopoly capitalism. This excellent book reveals the economic, legal and social policy drivers behind this and raises grave ethical questions about the decline of democracy. Anyone interested in the new corporate landscape should read this book.’ – Peter Fleming, University of Technology Sydney, Australia 2022 200 pp Hardback 978 1 80088 253 9 £80.00 / $115.00 eBook • Elgaronline • New Perspectives on the Modern Corporation series Small and Medium Sized Enterprises and the COVID-19 Response Global Perspectives on Entrepreneurial Crisis Management Edited by Hamid Etemad, McGill University, Canada The international cast of authors in this important book explore how internationalizing small and medium sized enterprises (iSMEs) face major crises, such as COVID-19, and have managed them to reach a stable and desired state post-crisis. Chapter orientations vary from theoretical to empirical. Each focuses on issues related to a major crisis, and present already-deployed success strategies in 14 different country environments. The rich diversity of chapters offers a highly significant and timely contribution to the field. 2022 456 pp Hardback 978 1 80220 576 3 £135.00 / $195.00 eBook • Elgaronline New Horizons in International Entrepreneurship series Course Design and Assessment Kathy Lund Dean, Gustavus Adolphus College, Nancy S. Niemi, University of Maryland Eastern Shore and Charles J. Fornaciari, La Salle University, US ‘Course Design and Assessment takes us from the philosophy through to the practice of engaged learning, helping to shape a pedagogy that is critical, creative and centred on learner outcomes. This is persuasive and practical text that is useful for those starting out, as well as experienced educators struggling with recent challenges in the education landscape. It is no surprise that three such distinguished educators have produced a book that we can all learn from.’ – Paul Hibbert, University of St Andrews, UK 2022 232 pp Hardback 978 1 80037 475 1 £85.00 / $120.00 2022 Paperback 978 1 80037 477 5 £25.95 / $39.95 • eBook • Elgaronline Teaching Methods in Business series Research Handbook on Academic Careers and Managing Academics Edited by Cláudia S. Sarrico, University of Minho, and Centre for Research in Higher Education Policies, Maria J. Rosa and Teresa Carvalho, University of Aveiro, and Centre for Research in Higher Education Policies, Portugal ‘A useful collection of essays relating to the academic profession and its role in the contemporary university.’ – Phillip G. Altbach, Boston College, US 2022 480 pp Hardback 978 1 83910 262 2 £200.00 / $290.00 eBook • Elgaronline Elgar Handbooks in Education

NEW IN PAPERBACK Management Perspectives on the Covid-19 Crisis Lessons from New Zealand Edited by Kenneth Husted, The University of Auckland Business School, New Zealand and Rudolf R. Sinkovics, University of Glasgow, UK and LUT University, Finland ‘This book is an extremely valuable source for politicians and business leaders in countries that in light of being hit hard by the second wave of the pandemic and new mutations to the virus try to switch to the Covid Zero strategy as applied by New Zealand.’ – Christoph Dörrenbächer, Berlin school of Economics and Law, GermanyS 2021 240 pp Hardback 978 1 80088 208 9 £90.00 / $130.00 June 2022 Paperback 978 1 80392 854 8 £26.95 / $40.00 eBook • Elgaronline NEW IN PAPERBACK How to Fast-Track Your Academic Career A Guide for Mid-Career Scholars Edited by Adam Lindgreen, Copenhagen Business School, Denmark and University of Pretoria, South Africa, C. Anthony Di Benedetto, Temple University, US, Joëlle Vanhamme, EDHEC Business School, France and John Nicholson, University of Huddersfield, UK ‘Provides invaluable insights to mid-career scholars to successfully navigate through the challenges they face in a career in academia. It also addresses the concerns of these mid-career scholars. The book is a must read, not only for mid-career business-to-business marketing scholars but for any scholar who is pursuing an academic career at a business school.’ – Daniel J. Petzer, University of Pretoria, South Africa 2021 424 pp Hardback 978 1 83910 177 9 £120.00 / $175.00 May 2022 Paperback 978 1 80392 750 3 £37.00 / $55.00 eBook • Elgaronline • How To Guides Entrepreneurship and Economic Development The Global Scope of Business Creation Paul D. Reynolds, Aston Business School, Birmingham, UK and Global Entrepreneurship Monitor Program ‘Reynolds knows more about entrepreneurs and entrepreneurship than any person alive. This book is a much needed analysis of the global economic impact of entrepreneurship. It is essential reading for anyone who wants to understand the role of entrepreneurs in wealth creation.’ – Derek Lidow, Princeton University, US 2022 272 pp Hardback 978 1 80220 673 9 £95.00 / $135.00 eBook • Elgaronline Elgar Impact of Entrepreneurship Research series NEW IN PAPERBACK The Construction of Social Bonds A Relational Theory of Globalization, Organizations and Society Göran Ahrne, Professor Emeritus, Stockholm University, Sweden ‘Göran Ahrne begins with a master class in social analysis. He follows this up with compelling ideas about the reconstitution of social relations in a globalising world. The new forms of organised relationships envisaged – often just outside the range of conventional scholarship – are revelatory. In sum, this book is a bold assertion of the importance of social relationships and the social sphere in an emerging world more often exclusively defined in terms of concentrations of political and economic power.’ – Stephen Ackroyd, University of Lancaster, UK 2021 160 pp Hardback 978 1 78990 944 9 £70.00 / $99.00 May 2022 Paperback 978 1 80392 749 7 £21.95 / $35.00 • eBook • Elgaronline New Horizons in Organization Studies series NEW IN PAPERBACK From Ivory Tower to Academic Commitment and Leadership The Changing Public Mission of Universities Amalya Oliver-Lumerman and Gili S. Drori, Hebrew University of Jerusalem, Israel ‘This stimulating volume positions social engagement as the fourth mission of the university and calls for a “bottomup” approach to responsibility for the public good. Arguing for a new model of engagement based on academic commitment and leadership, this book makes an enormous contribution to our understanding of social responsibility, both for academics and academic institutions.’ – Glen A. Jones, University of Toronto, Canada 2021 176 pp Hardback 978 1 78100 033 5 £70.00 / $105.00 June 2022 Paperback 978 1 80392 844 9 £26.95 / $39.95 • eBook • Elgaronline 7 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com BUSINESS & MANAGEMENT TITLES, JAN - MARCH 2022

NEW IN PAPERBACK Handbook of Qualitative Research Methodologies in Workplace Contexts Edited by Joanna Crossman, University of South Australia and Sarbari Bordia, Australian National University ‘Organizations are facing an era of unprecedented turbulence and complexity. The Handbook of Qualitative Research Methodologies in Workplace Contexts provides a very welcome potpourri of both innovative and tried-and-true qualitative methods for surfacing emergent issues and their vexing dynamics. The diversity of authors enables the Handbook to highlight the tensions among various methods, helping the would-be qualitative researcher think through what might work best for their own projects.’ – Blake Ashforth, Arizona State University, USS 2021 320 pp Hardback 978 1 78990 433 8 £130.00 / $190.00 2022 Paperback 978 1 80392 748 0 £37.00 / $55.00 • eBook • Elgaronline NEW IN PAPERBACK Becoming an Organizational Scholar Navigating the Academic Odyssey Edited by Tomislav Hernaus, University of Zagreb, Croatia and Matej Černe, University of Ljubljana, Slovenia ‘This book offers personal stories of rabbits beating wolves, jumping off mountains into the unknown sharing advice and guidance to help grow one’s career. It’s incredibly useful; not least a copy would have helped dodge many trainwrecks learning the ropes. Have a read.’ – Giles Hirst, Australian National University 2021 288 pp Hardback 978 1 83910 206 6 £95.00 / $145.00 May 2022 Paperback 978 1 80392 751 0 £31.00 / $45.00 • eBook • Elgaronline NEW IN PAPERBACK How to Conduct an Effective Peer Review Gloria Barczak, Northeastern University and Abbie Griffin, University of Utah, US ‘There are few activities as critical to the scientific process as peer reviewing. Yet, to date, there are few activities that receive less formal training or for which clear and concise guidelines are available. This book represents a significant contribution for overcoming these deficits. I highly recommend it for both early-career and senior scholars.’ – Stephen L. Vargo, University of Hawai’i at Manoa, US 2021 200 pp Hardback 978 1 80037 175 0 £75.00 / $115.00 May 2022 Paperback 978 1 80392 752 7 £22.95 / $35.00 eBook • Elgaronline • How To Guides 8 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com BUSINESS & MANAGEMENT TITLES, JAN - MARCH 2022 NEW IN PAPERBACK The Truth about Entrepreneurship Policy Making and Business Creation Paul D. Reynolds, Aston Business School, Birmingham, UK and Global Entrepreneurship Monitor Program ‘Our lives would be very different without entrepreneurs. In this book, Dr. Reynolds cleverly explains the complexities and benefits of business creation through the description of specific cases, statistical trends and wise reflections that provide strong arguments for promoting entrepreneurship as a mechanism to transform people, markets, institutions and the society as a whole.’ – Iñaki Peña-Legazkue, Deusto Business School, Spain 2020 224 pp Hardback 978 1 78897 833 0 £84.00 / $126.00 May 2022 Paperback 978 1 80392 747 3 £26.95 / $39.95 • eBook • Elgaronline Elgar Impact of Entrepreneurship Research series NEW IN PAPERBACK Social Marketing and Advertising in the Age of Social Media Edited by Lukas Parker and Linda Brennan, RMIT University, Australia ‘This is something that is long overdue – a full reference work offering contemporary insight into a confusing relationship between social marketing and social media marketing. Where other publications provide only basic practical “how-to” guides on social media, this both scholarly and extremely readable book is a “must read” for social marketers wanting to include social media in their behaviour change communication toolkit and communication practitioners trying to harness the power of social media for the social good.’ – Krzysztof Kubacki, Auckland University of Technology, New Zealand 2020 192 pp Hardback 978 1 78643 466 1 £84.00 / $125.00 2022 Paperback 978 1 80392 743 5 £22.95 / $35.00 • eBook • Elgaronline New Horizons in Marketing series NEW IN PAPERBACK A Research Agenda for Corporations Christopher May, Lancaster University, UK ‘May persuasively makes the case for scholars to take a more holistic approach to research on corporations. He rightly argues that too many scholars take a narrow disciplinary view, while others downplay or ignore corporations in their analysis. One theme throughout is how corporate leaders govern—within the organization itself and throughout global supply chains with significant consequences for society. This short yet comprehensive book covers the key issues and questions that scholars need to address to explain our current era.’ – Virginia Haufler, University of Maryland, College Park, US 2020 192 pp Hardback 978 1 78897 752 4 £74.00 / $116.00 2022 Paperback 978 1 80392 602 5 £25.00 / $35.00 • eBook • Elgaronline Elgar Research Agendas

The digital content platform for libraries. Allows multiple user, university wide access Annual Collection in Business & Management Our major subject collections are non-overlapping and provide the most cost effective way of acquiring our eBooks. With our business and management list, we seek to publish the very best research from around the world. We are proud to have the broadest and most innovative portfolio in management research, publishing across all areas of management from entrepreneurship to human resource management, marketing to strategy. Our handbooks boast specially commissioned contributions from the key thinkers in their field and are essential for any library. Subject Specific eBook Collections include Benefits for Faculty • Quick and easy access to hundreds of titles in your field – from classic backlist to the latest releases. New titles are added every month. • Read chapters online, or download a PDF to print or read offline. • Set up a user account and save your searches, export citations, and bookmark chapters you want to refer back to. • Easily link directly to chapters in your syllabi and course management system or as part of digital course packets. ASK YOUR LIBRARIAN TO REQUEST A FREE TRIAL [email protected] (Europe & RoW) [email protected] (N & S America) www.elgaronline.com NEW Essentials Collections With these collections, your researchers will have access to some of the best writing from across their field Essentials in Entrepreneurship Essentials in International Business Essentials in Organisational Behaviour & HRM MBA Essentials Asian Business Corporate Governance Diversity, Equity and Inclusion Entrepreneurship Environmental Management Gender and Management Health: Policy, Economics, Law International Business Knowledge Management Leadership Marketing Organisation Studies Organisational Behaviour & HRM Research and Teaching Skills Research Methods Strategy UK & ROW ORDERS Wiley European Distribution Centre New Era Estate Oldlands Way Bognor Regis West Sussex PO22 9NQ UK Tel : +44 1243 843291 [email protected] INFORMATION Edward Elgar Publishing Ltd The Lypiatts 15 Lansdown Road Cheltenham Glos, GL50 2JA, UK Tel: +44 1242 226934 [email protected] www.e-elgar.com N & S AMERICA ORDERS Edward Elgar Publishing Inc. PO Box 960 Herndon, VA 201720960 US Tel: (800) 390-3149 Fax: (703) 996-1010 [email protected] presswarehouse.com INFORMATION Edward Elgar Publishing Inc The William Pratt House 9 Dewey Court Northampton, MA 01060-3815, US Tel: (413) 584-5551 [email protected] [email protected] www.elgaronline.com [email protected] www.e-elgar.com [email protected]