2 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com BUSINESS & MANAGEMENT TITLES, JANUARY - MARCH 2023 TEXTBOOK Advanced Introduction to Pricing Strategy and Analytics Vithala R. Rao, Cornell University, US This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-tounderstand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing. Jan 2023 320 pp Hardback 978 1 78811 007 5 £85.00 / $120.00 Jan 2023 Paperback 978 1 78811 009 9 £21.95 / $32.95 Elgar Advanced Introductions series Examination copies available on publication NEW IN PAPERBACK A Modern Guide To Labour and the Platform Economy Edited by Jan Drahokoupil and Kurt Vandaele, European Trade Union Institute, Belgium ‘Here’s everything you need to know about the platform economy and workers - and perhaps hadn’t even thought of asking - in this comprehensive Modern Guide. It covers emerging trends, particular cases, regulatory issues and much else, and is likely to become an essential guide for researchers and policy makers.’ – Jayati Ghosh, University of Massachusetts Amherst, US 2021 384 pp Hardback 978 1 78897 509 4 £137.00 / $195.00 Jan 2023 Paperback 978 1 0353 1210 8 £42.00 / $60.00 eBook • Elgaronline Elgar Modern Guides NEW IN PAPERBACK Handbook of Research Methods for Organisational Culture Edited by Cameron Newton and Ruth Knight, Queensland University of Technology, Australia ‘The Handbook of Research Methods for Organisational Culture provides an excellent balance of breadth and depth with luminary insights from some of the most respected pioneers in organisational culture research.’ – Chad Hartnell, Georgia State University, US 2022 336 pp Hardback 978 1 78897 625 1 £170.00 / $245.00 Feb 2023 Paperback 978 1 0353 1340 2 £37.00 / $55.00 eBook • Elgaronline NEW IN PAPERBACK Handbook of Research Methods for Marketing Management Edited by Robin Nunkoo, Viraiyan Teeroovengadum, University of Mauritius and Christian M. Ringle, Hamburg University of Technology, Germany ‘The Handbook takes an up-to-date and fresh look at a variety of topics quite relevant in business research. In particular, it not only provides updates for many traditionally covered topics, but also extends to other areas often overlooked in the past thereby expanding researchers’ methodological toolbox. The balance in topics emphasizing not just the role of quantitative methods but also qualitative and mixed methods is unique compared to other books published in the last few decades. Students and faculty will appreciate this book in a variety of methods-oriented courses. Congratulations on this useful, applied book!’ – Joe Hair, University of South Alabama, US 2021 392 pp Hardback 978 1 78897 694 7 £163.00 / $231.00 March 2023 Paperback 978 1 0353 1549 9 c £44.00 / c $63.00 eBook • Elgaronline • Handbooks of Research Methods in Management series
RkJQdWJsaXNoZXIy NTI5NzM=