9 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com BUSINESS & MANAGEMENT TITLES, JULY - SEPT 2023 Gender and Entrepreneurship in Tourism Edited by Haywantee Ramkissoon, British Academy of Management, UK; UniSA Business, Executive Co-Director, Centre for Enterprise Dynamics in Global Economies (C-EDGE), University of South Australia; Johannesburg Business School, South Africa; Taylor’s University, Malaysia and Felix Mavondo, Monash University, Australia ‘Ramkissoon and Mavondo utilize a global, inclusive approach, targeting a broad range of experiences at the intersection of entrepreneurship, gender, and tourism. Issues of power, place, passion and pragmatism – crucial components of entrepreneurship – are exposed, analyzed, and celebrated in environments ranging from the chilly north of Arctic Norway to the beaches of Mauritius.’ – Nancy Gard McGehee, Virginia Tech, US 2023 228 pp Hardback 978 1 80088 385 7 £95.00 / $135.00 eBook • Elgaronline Entrepreneurial Financial Resilience and Financial Innovation in a Turbulent Era Edited by Javed G. Hussain, Birmingham City University, Samuel Salia, De Montfort University, UK and Jonathan M. Scott, University of Waikato, New Zealand ‘The editors have assembled a distinguished and diverse collection of contributors who are able to offer real insights into the marketplace for entrepreneurial finance. Although these marketplaces differ massively between countries, they are united in the common theme that participants lack power. They are constantly subject to shocks from which some, but not all, survive. Who does, who does not, and why, are therefore key questions addressed in the volume.’ – David Storey, University of Sussex Business School, UK 2023 230 pp Hardback 978 1 80220 391 2 £90.00 / $135.00 eBook • Elgaronline • In a Turbulent Era series Concise Introduction to Sport Marketing T. Bettina Cornwell, University of Oregon, Eugene, US and Steffen Jahn, Martin Luther University Halle-Wittenberg, Germany ‘The book offers a great introduction to the particularities of sports marketing and provides valuable food for thought that you can use to develop your own approach to sports business.’ – David M. Woisetschläger, TU Braunschweig, Germany 2023 206 pp Hardback 978 1 80220 840 5 £85.00 / $125.00 2023 Paperback 978 1 80220 842 9 £27.95 / $41.95 eBook • Elgaronline Elgar Concise Introductions Fixing Prices A Century of Setting, Posting and Adjusting Retail Prices Franck Cochoy, University of Toulouse Jean Jaurès and Institut Universitaire de France, France, Johan Hagberg, University of Gothenburg and Hans Kjellberg, Stockholm School of Economics, Sweden ‘Fixing Prices reveals how retail shopping was transformed by the posting of prices through the invention of new techniques and technology. The book delightfully captures how these innovations had to be learned by store owners, sold to customers, and created new and unforeseen opportunities. We now take these innovations for granted but as the authors suggest, they continue in the digital age to evolve in startling ways.’ – Neil D. Fligstein, University of California, Berkeley, US 2023 242 pp Hardback 978 1 80392 924 8 £90.00 / $130.00 eBook • Elgaronline Arts-Based Approaches to Business Education Bronte van der Hoorn, University of Technology Sydney, Australia and Paul Donovan, Maynooth University and Trinity College Dublin, Ireland Arts-based Approaches to Business Education assists educators and facilitators in preparing students and professionals to be conscientious and skilled practitioners in the contemporary organization. With a strongly practical focus, the book outlines important questions to be asked before incorporating arts-based approaches into business education and shares step-by-step examples that can be used in the classroom. It presents a myriad of ways arts can be incorporated into business curriculum across diverse subject areas and demonstrates how arts-based approaches are an actionable ‘experiential learning’ tactic to respond to the calls for responsible management education and the critical management agenda. 2023 178 pp Hardback 978 1 80220 904 4 £80.00 / $115.00 2023 Paperback 978 1 80220 906 8 £23.95 / $33.95 eBook • Elgaronline Teaching Methods in Business series TEXTBOOK Digital Marketing Strategy Create Strategy, Put It Into Practice, Sell More Niko Lahtinen, Kimmo Pulkka, Suomen Digimarkkinointi Oy, Heikki Karjaluoto and Joel Mero, University of Jyväskylä, Finland ‘A great choice for a digital marketing textbook: a useful introduction for both practitioners and students. Equipped with practical examples and frameworks, Digital Marketing Strategy covers both strategic and tactical sides of digital marketing, which are discussed through the innovative MRACE (Measure, Reach, Act, Convert, Engage) model. Offering useful insights into digital marketing work, from strategic planning to daily operation, I recommend this book for students and educators.’ – Joni Salminen, University of Vaasa, Finland 2023 168 pp Hardback 978 1 0353 1130 9 £80.00 / $120.00 2023 Paperback 978 1 0353 1132 3 £27.95 / $41.95 EXAMINATION COPIES AVAILABLE ON PUBLICATION Email [email protected]
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