Edward Elgar Publishing - Business & Management

6 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com Handbook of Research on Ethnic and Intra-cultural Marketing Edited by Glen H. Brodowsky, Camille P. Schuster and Rebeca Perren, California State University, San Marcos, US ‘Since the sixties, cultural diversity has been steadily growing in the US while technology is becoming more convergent. This gives a great opportunity for marketers to develop micro segments anchored to intra-cultural differences. The Handbook of Research on Ethnic and Intra-cultural Marketing is an excellent source of new concepts and methods for targeting segments in a unique way.’ – Jagdish N. Sheth, Emory University, US Oct 2022 246 pp Hardback 978 1 80088 004 7 £155.00 / $220.00 eBook • Elgaronline Research Handbooks in Business and Management series OPEN ACCESS Reframing the Case Method in Entrepreneurship Education Cases from the Nordic Countries Edited by Karin Wigger, Linköping University, Sweden and Nord University, Lise Aaboen, Dag Håkon Haneberg, Norwegian University of Science and Technology (NTNU), Siri Jakobsen and Thomas Lauvås, Nord University, Norway ‘Entrepreneurship education is a rapidly growing research and teaching field. This volume offers a comprehensive and critical discussion of how to design and utilize the case method for increased entrepreneurial learning from a Nordic perspective. Containing both concepts and practices in case teaching as well as actual cases, the volume provides an outstanding collection of works that expands our understanding of case-based entrepreneurship education.’ – Diamanto Politis, Lund University, Sweden Oct 2022 318 pp Hardback 978 1 80088 114 3 £110.00 / $160.00 eBook • Elgaronline The Artisan Brand Entrepreneurship and Marketing in Contemporary Craft Economies Edited by Jon Mulholland, University of the West of England, UK, Alessandra Ricci, IULM University, Italy and Marta Massi, Trent University, Canada ‘With rich case studies and empirical analysis by multidisciplinary scholars and practicing artisans, The Artisan Brand offers unparalleled insight into contemporary artisan entrepreneurship. Each chapter invites readers into the “why” and “how” of the current cultural and market renaissance of artisan goods, while revealing future possibilities for artisanship itself.’ – Kristy Leissle, University of Washington Bothell, US and Cocoapreneurship Institute of Ghana Oct 2022 264 pp Hardback 978 1 83910 612 5 £95.00 / $140.00 eBook • Elgaronline New Horizons in Marketing series Elgar Encyclopedia on the Economics of Knowledge and Innovation Edited by Cristiano Antonelli, University of Torino and Collegio Carlo Alberto, Italy ‘Antonelli has assembled a virtual who’s who of scholars working in the area of the economics of knowledge and technology. The book – with its 66 entries – is a mustread for anyone interested in the area – be they researchers or policy makers.’ – Paula Stephan, Georgia State University and National Bureau of Economic Research, US Oct 2022 578 pp Hardback 978 1 83910 698 9 £220.00 / $315.00 eBook • Elgaronline • Elgar Encyclopedias in Economics and Finance series EU Industrial Policy in the Multipolar Economy Edited by Jean-Christophe Defraigne, UCLouvain Saint-Louis Brussels University, Jan Wouters, Institute for International Law and Leuven Centre for Global Governance Studies, KU Leuven, Edoardo Traversa, UCLouvain, Belgium and Dimitri Zurstrassen, Sorbonne University, France and UCLouvain, Belgium ‘A timely book on a fundamental theme for the future of European sovereignty, which brings together experts from the academic world and practitioners of industrial policy. The various case studies on key industries, the historical and legal perspectives and the comparative analysis with the experiences of the US and China provide a deep insight into the workings and challenges of EU industrial policy in this twenty-first century. A must-read for all those who feel concerned about Europe’s strategic autonomy.’ – Romano Prodi, Professor Emeritus of Industrial Policy at the University of Bologna, Former Prime Minister of Italy and Former President of the European Commission Oct 2022 446 pp Hardback 978 1 80037 262 7 £130.00 / $190.00 eBook • Elgaronline • Leuven Global Governance series Missing Voice? Worker Voice and Social Dialogue in the Platform Economy Edited by Adrian Wilkinson, Griffith University, Australia and University of Sheffield, UK, Tony Dundon, University of Limerick, Ireland and University of Manchester, UK, Paula K. Mowbray, Griffith University, Australia and Sarah Brooks, University of Sheffield, UK ‘Missing Voice? provides a fresh insight on the present and future of worker voice in precarious gig-based work. While past research has dissected the reasons for poor working conditions in the platform economy, this book presents models for improving those conditions. Findings suggest that worker mobilization is central to strengthening voice; but it is most likely to lead to more worker-centered and democratic management policies where collective action is accompanied by real institutional change, through new laws and union agreements.’ – Virginia Doellgast, Cornell University, US Oct 2022 238 pp Hardback 978 1 83910 553 1 £90.00 / $135.00 eBook • Elgaronline • The Future of Work and Employment series BUSINESS & MANAGEMENT TITLES, OCTOBER - DECEMBER 2022