Edward Elgar Publishing - Business & Management

How to Enhance Your Research 100 Practical Tips for Academics Don J. Webber, University of Sheffield, UK ‘Academia, while immensely rewarding, can be a pretty tough gig, particularly for junior researchers. In this book, Professor Webber, based on years of experience across countries and institutions, provides a very accessible set of tips to make the academic journey less daunting and more enjoyable. A delightfully free-flowing read, with many nuggets of quality information, for new and established academics as well as research leaders – a book that could easily become a staple on an academic’s bookshelf.’ – Gail Pacheco, Auckland University of Technology, New Zealand 2021 272 pp Hardback 978 1 78897 808 8 £90.00 / $130.00 Oct 2022 Paperback 978 1 0353 0811 8 £30.95 / $45.00 eBook • Elgaronline • How To Guides How to be a Reflexive Researcher Paul Hibbert, University of St Andrews, UK ’Reflexivity is an often misunderstood concept and an art that few have mastered but everybody would benefit from. In this informative and inspiring book, Professor Paul Hibbert, in an accessible and engaging manner, discusses theoretical debates on reflexivity and demonstrates what it means, in practical terms, to be a reflexive researcher. The book combines intellectual rigour – underpinned by a thorough reading of sources drawing on a range of disciplines – with a mature authenticity, built on personal experience. An absolute must-read for all academics, students and practitioners interested in reflexivity.’ – Martyna Śliwa, Durham University, UK 2021 176 pp Hardback 978 1 83910 184 7 £75.00 / $110.00 Nov 2022 Paperback 978 1 0353 0905 4 c £22.95 / c $35.00 eBook • Elgaronline • How to Research Guides Youth Marketing to Digital Natives Wided Batat, Professor of Marketing, Entrepreneur and Keynote Speaker ‘Based on solid original research, Dr. Batat has crafted a must-read for anyone who must understand pre-teens and teenagers. Her results point to a new approach for marketing, whether promoting products or healthy choices, a new approach that takes into account the sometimes-rapid changes that young people go through. Practical and thorough, with clear recommendations and case studies.’ – Jeff Tanner, Old Dominion University, US 2021 288 pp Hardback 978 1 83910 929 4 £95.00 / $135.00 Oct 2022 Paperback 978 1 0353 0816 3 £30.95 / $45.00 eBook • Elgaronline New Horizons in Marketing series 8 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com Big Data in Small Business Data-Driven Growth in Small and Medium-Sized Enterprises Edited by Carsten Lund Pedersen, Copenhagen Business School, Adam Lindgreen, Copenhagen Business School, Denmark and University of Pretoria, South Africa, Thomas Ritter and Torsten Ringberg, Copenhagen Business School, Denmark ‘I have often seen how data is given too little attention when companies undertake digitalization efforts. That is a shame, since access to high quality data is like having a superpower, and this superpower is accessible to any business that is willing to do the work. Good to see a book that focuses on the opportunities for small and medium sized businesses!’ – Pernille Erenbjerg, Board Member at Genmab, Nordea, Nordic Entertainment Group and Millicom, Denmark 2021 272 pp Hardback 978 1 83910 015 4 £100.00 / $145.00 2022 Paperback 978 1 0353 0678 7 £30.95 / $45.00 • eBook • Elgaronline Handbook on HR Process Research Edited by Karin Sanders, UNSW Business School, Australia, Huadong Yang, University of Liverpool Management School and Charmi Patel, Henley Business School, UK ‘Practitioners and scholars alike have long sought to understand how human resource management affects employee and organizational outcomes. HRM process theories help to address this enigmatic question. This edited volume is dedicated to unpacking relevant attribution and HRM system strength theories, with commentary from world-leading scholars. Through insightful theorizing and promising empirical evidence, conceptual and methodological questions pertinent to employees, line managers, organization leaders, and HR professionals are raised and addressed, setting the stage for exciting future research and practice.’ – Elaine Farndale, The Pennsylvania State University, US 2021 224 pp Hardback 978 1 83910 006 2 £115.00 / $170.00 Oct 2022 Paperback 978 1 0353 0814 9 £37.00 / $55.00 • eBook • Elgaronline Research Handbooks in Business and Management series Marketing Countries, Places, and Place-associated Brands Identity and Image Edited by Nicolas Papadopoulos, Carleton University, Ottawa and Mark Cleveland, University of Western Ontario, London, Canada ‘In a field not noted for its sense of direction or purpose, Papadopoulos and Cleveland have achieved that rare goal: a properly curated collection. They have done this with intelligence and panache, so this book should move the field forward, and is also a pleasure to read. Highly recommended.’ – Simon Anholt, Independent policy advisor, UK, and Founder, Anholt-Ipsos Nation Brands Index and City Brands Index 2021 392 pp Hardback 978 1 83910 736 8 £120.00 / $175.00 2022 Paperback 978 1 0353 0680 0 £37.00 / $52.00 • eBook • Elgaronline BUSINESS & MANAGEMENT TITLES, OCTOBER - DECEMBER 2022

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