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Advanced Introduction to Corporate Venturing

Robert D. Hisrich, Associate Dean of Graduate and International Programs, Bridgestone Chair of International Marketing, Kent State University, US
In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value to both the organization as well as the market and individuals. The book outlines the factors involved in this process and details the unique aspects of corporate entrepreneurship and corporate venturing.
Extent: 168 pp
Hardback Price: $99.95 Web: $89.95
Publication Date: 2016
ISBN: 978 1 78254 648 1
Availability: In Stock
Paperback Price: $29.95 Web: $23.96
Publication Date: 2016
ISBN: 978 1 78254 650 4
Availability: In Stock
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Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value to both the organization as well as the market and individuals. This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption and the critical development of business plans. The result is an applicable illustration of how an individual might organize, control and effectively implement a corporate venture, including methods for evaluating results and using creative problem solving.

This highly readable guide will be an invaluable text and resource for students of entrepreneurship, strategy and innovation.
Contents: 1. Corporate Venturing: Similarities and Differences 2. Understanding Corporate Venturing and Creative Problem Solving 3. Innovation and Identifying and Evaluating the Opportunities 4. Recognizing the Opportunity for Market Disruption 5. Developing the Corporate Business Plan 6. Organizing Corporate Venturing 7. Controlling and Compensating Corporate Venturing 8. Implementing Corporate Venturing