TOTAL: 2
  1. Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas. Learn More
    2017   Hardback Price: $ 175.00   Web: $ 157.50
    Availability: In Stock
    2019   Paperback Price: $ 55.00   Web: $ 44.00
    Availability: In Stock
  2. Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. Learn More
    2012   Hardback Price: $ 253.00   Web: $ 227.70
    Availability: In Stock
    2013   Paperback Price: $ 73.00   Web: $ 58.40
    Availability: In Stock