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  1. Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future. Learn More
    April 2020   Hardback Price: $ 210.00   Web: $ 189.00
    Availability: Not yet published