TOTAL: 28
  1. Towards Effective Place Brand Management

    Towards Effective Place Brand Management

    Edited by Gregory Ashworth, Mihalis Kavaratzis
    Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. Learn More
    2010   Hardback Price: $ 136.00   Web: $ 122.40
    Availability: In Stock
  2. Trust and New Technologies

    Trust and New Technologies

    Edited by Teemu Kautonen, Heikki Karjaluoto
    Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. Learn More
    2008   Hardback Price: $ 151.00   Web: $ 135.90
    Availability: In Stock
  3. Creating Experiences in the Experience Economy

    Creating Experiences in the Experience Economy

    Edited by Jon Sundbo, Per Darmer
    Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Learn More
    2008   Hardback Price: $ 140.00   Web: $ 126.00
    Availability: In Stock
  4. Collaborating with Customers to Innovate

    Collaborating with Customers to Innovate

    Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
    The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work. Learn More
    2008   Hardback Price: $ 127.00   Web: $ 114.30
    Availability: In Stock
    2010   Paperback Price: $ 42.00   Web: $ 33.60
    Availability: In Stock
  5. Business Relating Business

    Business Relating Business

    Ian Wilkinson
    Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology and complexity theory, as well as integrating many years’ research on interfirm relations and networks. It develops the management and policy implications of adopting relationship and network perspectives and sets out an agenda for future research. Learn More
    2008   Hardback Price: $ 146.00   Web: $ 131.40
    Availability: In Stock
    2010   Paperback Price: $ 51.00   Web: $ 40.80
    Availability: In Stock
  6. Trust in Market Relationships

    Trust in Market Relationships

    Sandro Castaldo
    Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm’s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Learn More
    2008   Hardback Price: $ 146.00   Web: $ 131.40
    Availability: In Stock
  7. Marketing Knowledge Management

    Marketing Knowledge Management

    Gabriele Troilo
    Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market oriented. Learn More
    2007   Hardback Price: $ 127.00   Web: $ 114.30
    Availability: In Stock
  8. The Economics of Retailing and Distribution

    The Economics of Retailing and Distribution

    Roger R. Betancourt
    This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors. Learn More
    2005   Hardback Price: $ 135.00   Web: $ 121.50
    Availability: In Stock
    2006   Paperback Price: $ 56.00   Web: $ 44.80
    Availability: In Stock