TOTAL: 34
  1. Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. Learn More
    2012   Hardback Price: $ 253.00   Web: $ 227.70
    Availability: In Stock
    2013   Paperback Price: $ 73.00   Web: $ 58.40
    Availability: In Stock
  2. Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Rajdeep Grewal
    This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations – from businesses to government agencies to not-for-profit organizations – and the many individuals within them. Learn More
    2012   Hardback Price: $ 309.00   Web: $ 278.10
    Availability: In Stock
    2013   Paperback Price: $ 81.00   Web: $ 64.80
    Availability: In Stock
  3. Handbook of Research on International Advertising

    Handbook of Research on International Advertising

    Edited by Shintaro Okazaki
    The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Learn More
    2012   Hardback Price: $ 272.00   Web: $ 244.80
    Availability: In Stock
    2014   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  4. Handbook of Research on Born Globals

    Handbook of Research on Born Globals

    Edited by Mika Gabrielsson, V. H. Manek Kirpalani
    This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders’ linkages, experience, culture and training, as well as collaboration with large MNEs. Learn More
    2012   Hardback Price: $ 220.00   Web: $ 198.00
    Availability: In Stock
    2014   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  5. Handbook of Islamic Marketing

    Handbook of Islamic Marketing

    Edited by Özlem Sandıkcı, Gillian Rice
    The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. Learn More
    2011   Hardback Price: $ 253.00   Web: $ 227.70
    Availability: In Stock
    2013   Paperback Price: $ 70.00   Web: $ 56.00
    Availability: In Stock
  6. Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. Learn More
    2011   Hardback Price: $ 159.00   Web: $ 143.10
    Availability: In Stock
    2013   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  7. Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to ‘brand’ workers’ lives actually enhances or diminishes the meaning and experience of work. Learn More
    2011   Hardback Price: $ 120.00   Web: $ 108.00
    Availability: In Stock
    2013   Paperback Price: $ 46.00   Web: $ 36.80
    Availability: In Stock
  8. Handbook of Pricing Research in Marketing

    Handbook of Pricing Research in Marketing

    Edited by Vithala R. Rao
    Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. Learn More
    2009   Hardback Price: $ 304.00   Web: $ 273.60
    Availability: In Stock
    2010   Paperback Price: $ 87.00   Web: $ 69.60
    Availability: In Stock
  9. Collaborating with Customers to Innovate

    Collaborating with Customers to Innovate

    Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
    The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work. Learn More
    2008   Hardback Price: $ 127.00   Web: $ 114.30
    Availability: In Stock
    2010   Paperback Price: $ 42.00   Web: $ 33.60
    Availability: In Stock
  10. Business Relating Business

    Business Relating Business

    Ian Wilkinson
    Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology and complexity theory, as well as integrating many years’ research on interfirm relations and networks. It develops the management and policy implications of adopting relationship and network perspectives and sets out an agenda for future research. Learn More
    2008   Hardback Price: $ 146.00   Web: $ 131.40
    Availability: In Stock
    2010   Paperback Price: $ 51.00   Web: $ 40.80
    Availability: In Stock
  11. Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnography; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and special issues such as multi-sited ethnography and research on sensitive topics. Learn More
    2007   Hardback Price: $ 300.00   Web: $ 270.00
    Availability: In Stock
    2008   Paperback Price: $ 92.00   Web: $ 73.60
    Availability: In Stock
  12. The Economics of Retailing and Distribution

    The Economics of Retailing and Distribution

    Roger R. Betancourt
    This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors. Learn More
    2005   Hardback Price: $ 135.00   Web: $ 121.50
    Availability: In Stock
    2006   Paperback Price: $ 56.00   Web: $ 44.80
    Availability: In Stock
  13. Handbook of Research in International Marketing

    Handbook of Research in International Marketing

    Edited by Subhash C. Jain
    Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field. Learn More
    2003   Hardback Price: $ 264.00   Web: $ 237.60
    Availability: In Stock
    2005   Paperback Price: $ 83.00   Web: $ 66.40
    Availability: In Stock
  14. The Elgar Companion to Consumer Research and Economic Psychology

    The Elgar Companion to Consumer Research and Economic Psychology

    Edited by Peter E. Earl, Simon Kemp
    This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Learn More
    1999   Hardback Price: $ 317.00   Web: $ 285.30
    Availability: In Stock
    2002   Paperback Price: $ 78.00   Web: $ 62.40
    Availability: In Stock