TOTAL: 42
  1. The Elgar Companion to Consumer Research and Economic Psychology

    The Elgar Companion to Consumer Research and Economic Psychology

    Edited by Peter E. Earl, Simon Kemp
    This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Learn More
    1999   Hardback Price: $ 317.00   Web: $ 285.30
    Availability: In Stock
    2002   Paperback Price: $ 78.00   Web: $ 62.40
    Availability: In Stock
  2. Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today’s larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving. Learn More
    1995   Hardback Price: $ 183.00   Web: $ 164.70
    Availability: In Stock
    1995   Paperback Price: $ 49.00   Web: $ 39.20
    Availability: In Stock