TOTAL: 69
  1. Handbook of Service Marketing Research

    Handbook of Service Marketing Research

    Edited by Roland T. Rust, Ming-Hui Huang
    The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Learn More
    2014   Hardback Price: $ 280.00   Web: $ 252.00
    Availability: In Stock
    2015   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  2. Marketing for Entrepreneurs and SMEs

    Marketing for Entrepreneurs and SMEs

    Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
    In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world. Learn More
    2014   Hardback Price: $ 124.00   Web: $ 111.60
    Availability: In Stock
    2015   Paperback Price: $ 39.95   Web: $ 31.96
    Availability: In Stock
  3. Handbook on the Experience Economy

    Handbook on the Experience Economy

    Edited by Jon Sundbo, Flemming Sørensen
    This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management, mainstream economics and sociology to provide a comprehensive overview. Learn More
    2013   Hardback Price: $ 256.00   Web: $ 230.40
    Availability: In Stock
  4. Emotions and Consumption Behaviour

    Emotions and Consumption Behaviour

    Isabella Soscia
    This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviours such as positive and negative word of mouth, repurchase intention and complaint behaviour. Learn More
    2013   Hardback Price: $ 111.00   Web: $ 99.90
    Availability: In Stock
  5. International Marketing and the Country of Origin Effect

    International Marketing and the Country of Origin Effect

    Edited by Giuseppe Bertoli, Riccardo Resciniti
    The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; ‘made-in topics’ in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. Learn More
    2013   Hardback Price: $ 120.00   Web: $ 108.00
    Availability: In Stock
  6. Handbook of Developments in Consumer Behaviour

    Handbook of Developments in Consumer Behaviour

    Edited by Victoria K. Wells, Gordon Foxall
    Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Learn More
    2012   Hardback Price: $ 289.00   Web: $ 260.10
    Availability: In Stock
    2014   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  7. Handbook of Marketing and Finance

    Handbook of Marketing and Finance

    Edited by Shankar Ganesan
    Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing’s contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. Learn More
    2012   Hardback Price: $ 204.00   Web: $ 183.60
    Availability: In Stock
  8. Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. Learn More
    2012   Hardback Price: $ 253.00   Web: $ 227.70
    Availability: In Stock
    2013   Paperback Price: $ 73.00   Web: $ 58.40
    Availability: In Stock
  9. Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Rajdeep Grewal
    This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations – from businesses to government agencies to not-for-profit organizations – and the many individuals within them. Learn More
    2012   Hardback Price: $ 309.00   Web: $ 278.10
    Availability: In Stock
    2013   Paperback Price: $ 81.00   Web: $ 64.80
    Availability: In Stock
  10. Handbook of Research on International Advertising

    Handbook of Research on International Advertising

    Edited by Shintaro Okazaki
    The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Learn More
    2012   Hardback Price: $ 272.00   Web: $ 244.80
    Availability: In Stock
    2014   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  11. Handbook of Research on Born Globals

    Handbook of Research on Born Globals

    Edited by Mika Gabrielsson, V. H. Manek Kirpalani
    This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders’ linkages, experience, culture and training, as well as collaboration with large MNEs. Learn More
    2012   Hardback Price: $ 220.00   Web: $ 198.00
    Availability: In Stock
    2014   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  12. Handbook of Research in International Marketing, Second Edition

    Handbook of Research in International Marketing, Second Edition

    Edited by Subhash C. Jain, David A. Griffith
    The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today’s most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. Learn More
    2012   Hardback Price: $ 239.00   Web: $ 215.10
    Availability: In Stock
  13. Handbook of Islamic Marketing

    Handbook of Islamic Marketing

    Edited by Özlem Sandıkcı, Gillian Rice
    The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. Learn More
    2011   Hardback Price: $ 253.00   Web: $ 227.70
    Availability: In Stock
    2013   Paperback Price: $ 70.00   Web: $ 56.00
    Availability: In Stock
  14. The Marketing Firm

    The Marketing Firm

    Kevin J. Vella, Gordon Foxall
    This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts. Learn More
    2011   Hardback Price: $ 143.00   Web: $ 128.70
    Availability: In Stock
  15. Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to ‘brand’ workers’ lives actually enhances or diminishes the meaning and experience of work. Learn More
    2011   Hardback Price: $ 120.00   Web: $ 108.00
    Availability: In Stock
    2013   Paperback Price: $ 46.00   Web: $ 36.80
    Availability: In Stock
  16. Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. Learn More
    2011   Hardback Price: $ 159.00   Web: $ 143.10
    Availability: In Stock
    2013   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  17. Towards Effective Place Brand Management

    Towards Effective Place Brand Management

    Edited by Gregory Ashworth, Mihalis Kavaratzis
    Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. Learn More
    2010   Hardback Price: $ 136.00   Web: $ 122.40
    Availability: In Stock
  18. Handbook of Pricing Research in Marketing

    Handbook of Pricing Research in Marketing

    Edited by Vithala R. Rao
    Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. Learn More
    2009   Hardback Price: $ 304.00   Web: $ 273.60
    Availability: In Stock
    2010   Paperback Price: $ 87.00   Web: $ 69.60
    Availability: In Stock
  19. Handbook on Brand and Experience Management

    Handbook on Brand and Experience Management

    Edited by Bernd H. Schmitt, David L. Rogers
    This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher’s perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. The book focuses on practical, managerial, and organizational best practices. Learn More
    2009   Hardback Price: $ 217.00   Web: $ 195.30
    Availability: In Stock
  20. Trust and New Technologies

    Trust and New Technologies

    Edited by Teemu Kautonen, Heikki Karjaluoto
    Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. Learn More
    2008   Hardback Price: $ 151.00   Web: $ 135.90
    Availability: In Stock