TOTAL: 64
  1. Marketing Knowledge Management

    Marketing Knowledge Management

    Gabriele Troilo
    Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market oriented. Learn More
    2007   Hardback Price: $ 127.00   Web: $ 114.30
    Availability: In Stock
  2. The Economics of Retailing and Distribution

    The Economics of Retailing and Distribution

    Roger R. Betancourt
    This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors. Learn More
    2005   Hardback Price: $ 135.00   Web: $ 121.50
    Availability: In Stock
    2006   Paperback Price: $ 56.00   Web: $ 44.80
    Availability: In Stock
  3. Handbook of Research in International Marketing

    Handbook of Research in International Marketing

    Edited by Subhash C. Jain
    Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field. Learn More
    2003   Hardback Price: $ 264.00   Web: $ 237.60
    Availability: In Stock
    2005   Paperback Price: $ 83.00   Web: $ 66.40
    Availability: In Stock
  4. The Elgar Companion to Consumer Research and Economic Psychology

    The Elgar Companion to Consumer Research and Economic Psychology

    Edited by Peter E. Earl, Simon Kemp
    This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Learn More
    1999   Hardback Price: $ 317.00   Web: $ 285.30
    Availability: In Stock
    2002   Paperback Price: $ 78.00   Web: $ 62.40
    Availability: In Stock