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  1. MARKETING

    MARKETING

    Edited by Stanley C. Hollander, Kathleen M. Rassuli
    The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and marketing thought during the past century. A unique reference tool, this book will be indispensable to marketing researchers and others interested in marketing history. The articles contained within its covers are international in scope, spanning a range of European countries, Japan and the US. Learn More
    1993   Hardback Price: $ 700.00   Web: $ 630.00
    Availability: In Stock