TOTAL: 77
  1. Creating Experiences in the Experience Economy

    Creating Experiences in the Experience Economy

    Edited by Jon Sundbo, Per Darmer
    Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Learn More
    2008   Hardback Price: $ 140.00   Web: $ 126.00
    Availability: In Stock
  2. Collaborating with Customers to Innovate

    Collaborating with Customers to Innovate

    Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
    The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work. Learn More
    2008   Hardback Price: $ 127.00   Web: $ 114.30
    Availability: In Stock
    2010   Paperback Price: $ 42.00   Web: $ 33.60
    Availability: In Stock
  3. Business Relating Business

    Business Relating Business

    Ian Wilkinson
    Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology and complexity theory, as well as integrating many years’ research on interfirm relations and networks. It develops the management and policy implications of adopting relationship and network perspectives and sets out an agenda for future research. Learn More
    2008   Hardback Price: $ 146.00   Web: $ 131.40
    Availability: In Stock
    2010   Paperback Price: $ 51.00   Web: $ 40.80
    Availability: In Stock
  4. International Marketing: Modern and Classic Papers

    International Marketing: Modern and Classic Papers

    Edited by Stanley J. Paliwoda, John K. Ryans Jr
    This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies. Learn More
    2008   Hardback Price: $ 987.00   Web: $ 888.30
    Availability: In Stock
  5. Strategic Marketing and the Future of Consumer Behaviour

    Strategic Marketing and the Future of Consumer Behaviour

    Theo B.C. Poiesz, W. F. van Raaij
    The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded with products, services, channels and information, but fail to grasp the differential value of the commercial offers being made. Learn More
    2008   Hardback Price: $ 128.00   Web: $ 115.20
    Availability: In Stock
  6. Trust in Market Relationships

    Trust in Market Relationships

    Sandro Castaldo
    Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm’s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Learn More
    2008   Hardback Price: $ 146.00   Web: $ 131.40
    Availability: In Stock
  7. International Business Marketing in Emerging Country Markets

    International Business Marketing in Emerging Country Markets

    Hans Jansson
    International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and management consultants will also find much to interest them within this unique book. Learn More
    2007   Hardback Price: $ 146.00   Web: $ 131.40
    Availability: In Stock
    2009   Paperback Price: $ 51.00   Web: $ 40.80
    Availability: In Stock
  8. Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnography; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and special issues such as multi-sited ethnography and research on sensitive topics. Learn More
    2007   Hardback Price: $ 300.00   Web: $ 270.00
    Availability: In Stock
    2008   Paperback Price: $ 92.00   Web: $ 73.60
    Availability: In Stock
  9. Marketing Knowledge Management

    Marketing Knowledge Management

    Gabriele Troilo
    Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market oriented. Learn More
    2007   Hardback Price: $ 127.00   Web: $ 114.30
    Availability: In Stock
  10. Grocery E-Commerce

    Grocery E-Commerce

    Edited by Niels Kornum, Mogens Bjerre
    This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. Learn More
    2005   Hardback Price: $ 165.00   Web: $ 148.50
    Availability: Out of Stock
  11. Franchise Contracting and Organization

    Franchise Contracting and Organization

    Edited by Francine Lafontaine
    Much has been written about franchising in economics over the last two decades: researchers have gained important insights, especially into how and why it works and into the reasons behind the various forms of vertical restraints usually embedded in these contracts. This authoritative volume presents the key papers that have introduced the theoretical frameworks and the empirical facts that have spurred the interest of scholars in franchising as an organizational form. By combining all these contributions in a single volume, this collection not only highlights the main questions that have been addressed in the literature on franchising, but also illustrates the important role that incentive issues have played in it. As a result, this compilation should be of special interest to economists and management scholars with an interest in franchising but also to those interested in general issues concerning the organization of the firm. Learn More
    2005   Hardback Price: $ 336.00   Web: $ 302.40
    Availability: In Stock
  12. The Economics of Retailing and Distribution

    The Economics of Retailing and Distribution

    Roger R. Betancourt
    This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors. Learn More
    2005   Hardback Price: $ 135.00   Web: $ 121.50
    Availability: In Stock
    2006   Paperback Price: $ 56.00   Web: $ 44.80
    Availability: In Stock
  13. Handbook of Research in International Marketing

    Handbook of Research in International Marketing

    Edited by Subhash C. Jain
    Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field. Learn More
    2003   Hardback Price: $ 264.00   Web: $ 237.60
    Availability: In Stock
    2005   Paperback Price: $ 83.00   Web: $ 66.40
    Availability: In Stock
  14. Entrepreneurial Marketing

    Entrepreneurial Marketing

    Björn Bjerke, Claes M. Hultman
    This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. Learn More
    2002   Hardback Price: $ 154.00   Web: $ 138.60
    Availability: In Stock
    2004   Paperback Price: $ 55.00   Web: $ 44.00
    Availability: In Stock
  15. The Elgar Companion to Consumer Research and Economic Psychology

    The Elgar Companion to Consumer Research and Economic Psychology

    Edited by Peter E. Earl, Simon Kemp
    This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Learn More
    1999   Hardback Price: $ 317.00   Web: $ 285.30
    Availability: In Stock
    2002   Paperback Price: $ 78.00   Web: $ 62.40
    Availability: In Stock
  16. Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today’s larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving. Learn More
    1995   Hardback Price: $ 183.00   Web: $ 164.70
    Availability: In Stock
    1995   Paperback Price: $ 49.00   Web: $ 39.20
    Availability: In Stock
  17. MARKETING

    MARKETING

    Edited by Stanley C. Hollander, Kathleen M. Rassuli
    The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and marketing thought during the past century. A unique reference tool, this book will be indispensable to marketing researchers and others interested in marketing history. The articles contained within its covers are international in scope, spanning a range of European countries, Japan and the US. Learn More
    1993   Hardback Price: $ 700.00   Web: $ 630.00
    Availability: In Stock