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  1. Advanced Introduction to Consumer Behavior Analysis

    Advanced Introduction to Consumer Behavior Analysis

    Gordon Foxall
    This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Learn More
    2017   Hardback Price: $ 99.95   Web: $ 89.96
    Availability: In Stock
    2017   Paperback Price: $ 29.95   Web: $ 23.96
    Availability: In Stock