TOTAL: 5
  1. Competitiveness and Tourism

    Competitiveness and Tourism

    Edited by Geoffrey I. Crouch, J. R. Brent Ritchie
    Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative collection of articles covers service sector competition; conceptual models of tourism competitiveness; the measurement and modeling of tourism competitiveness; organizing, planning and management issues; tourism marketing; price competitiveness and demand elasticity; sustainability issues and case studies of tourism competitiveness from around the world. Along with an original introduction by the editors, this two-volume set is designed for scholars, students and practitioners interested in a deeper understanding of the nature of tourism competition and implications for tourism and destination management. Learn More
    2012   Hardback Price: $ 629.00   Web: $ 566.10
    Availability: In Stock
  2. The Globalization of Retailing

    The Globalization of Retailing

    Edited by Neil M. Coe, Neil Wrigley
    This path-breaking collection, edited by two leading scholars in the field, brings together seminal contributions from the burgeoning multidisciplinary literature on the globalization of retailing. In addition to focusing on the retail corporations and their expansionary strategies, it explores the multi-faceted impacts of retail globalization on host economies and profiles the store and sourcing dimensions of transnational retail activity. Learn More
    2009   Hardback Price: $ 560.00   Web: $ 504.00
    Availability: In Stock
  3. International Marketing: Modern and Classic Papers

    International Marketing: Modern and Classic Papers

    Edited by Stanley J. Paliwoda, John K. Ryans Jr
    This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies. Learn More
    2008   Hardback Price: $ 987.00   Web: $ 888.30
    Availability: In Stock
  4. Franchise Contracting and Organization

    Franchise Contracting and Organization

    Edited by Francine Lafontaine
    Much has been written about franchising in economics over the last two decades: researchers have gained important insights, especially into how and why it works and into the reasons behind the various forms of vertical restraints usually embedded in these contracts. This authoritative volume presents the key papers that have introduced the theoretical frameworks and the empirical facts that have spurred the interest of scholars in franchising as an organizational form. By combining all these contributions in a single volume, this collection not only highlights the main questions that have been addressed in the literature on franchising, but also illustrates the important role that incentive issues have played in it. As a result, this compilation should be of special interest to economists and management scholars with an interest in franchising but also to those interested in general issues concerning the organization of the firm. Learn More
    2005   Hardback Price: $ 336.00   Web: $ 302.40
    Availability: In Stock
  5. MARKETING

    MARKETING

    Edited by Stanley C. Hollander, Kathleen M. Rassuli
    The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and marketing thought during the past century. A unique reference tool, this book will be indispensable to marketing researchers and others interested in marketing history. The articles contained within its covers are international in scope, spanning a range of European countries, Japan and the US. Learn More
    1993   Hardback Price: $ 700.00   Web: $ 630.00
    Availability: In Stock