TOTAL: 7
  1. Digital Marketing

    Digital Marketing

    Charles F. Hofacker
    Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers. Learn More
    2018   Hardback Price: $ 145.00   Web: $ 130.50
    Availability: In Stock
    2018   Paperback Price: $ 45.95   Web: $ 36.76
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  2. The Disappearing Product

    The Disappearing Product

    Chris Bilton
    Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy. Learn More
    2017   Hardback Price: $ 130.00   Web: $ 117.00
    Availability: In Stock
    2017   Paperback Price: $ 49.95   Web: $ 39.96
    Availability: In Stock
  3. Advanced Introduction to Consumer Behavior Analysis

    Advanced Introduction to Consumer Behavior Analysis

    Gordon Foxall
    This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Learn More
    2017   Hardback Price: $ 99.95   Web: $ 89.96
    Availability: In Stock
    2017   Paperback Price: $ 29.95   Web: $ 23.96
    Availability: In Stock
  4. Sports Marketing

    Sports Marketing

    John A. Davis, Jessica Zutz Hilbert
    Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Learn More
    2013   Hardback Price: $ 162.00   Web: $ 145.80
    Availability: In Stock
    2013   Paperback Price: $ 72.95   Web: $ 58.36
    Availability: In Stock
  5. Retail and Channel Marketing

    Retail and Channel Marketing

    Sandro Castaldo, Katia Premazzi, Monica Grosso
    This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors’ and the manufacturers’ perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial issues. Business cases, as well industry data and insights, are effectively used to illustrate key concepts in retail and channel marketing. Learn More
    2013   Hardback Price: $ 128.00   Web: $ 115.20
    Availability: In Stock
    2013   Paperback Price: $ 49.95   Web: $ 39.96
    Availability: In Stock
  6. International Business Marketing in Emerging Country Markets

    International Business Marketing in Emerging Country Markets

    Hans Jansson
    International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and management consultants will also find much to interest them within this unique book. Learn More
    2007   Hardback Price: $ 146.00   Web: $ 131.40
    Availability: In Stock
    2009   Paperback Price: $ 51.00   Web: $ 40.80
    Availability: In Stock
  7. Entrepreneurial Marketing

    Entrepreneurial Marketing

    Björn Bjerke, Claes M. Hultman
    This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. Learn More
    2002   Hardback Price: $ 154.00   Web: $ 138.60
    Availability: In Stock
    2004   Paperback Price: $ 55.00   Web: $ 44.00
    Availability: In Stock