TOTAL: 32
  1. Services, Experiences and Innovation

    Services, Experiences and Innovation

    Edited by Ada Scupola, Lars Fuglsang
    Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research. Learn More
    2018   Hardback Price: $ 160.00   Web: $ 144.00
    Availability: In Stock
  2. Entrepreneurial Marketing

    Entrepreneurial Marketing

    Robert D. Hisrich, Veland Ramadani
    One key for success for the entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sales and revenues: identifying and selecting the market, determining the consumer needs cost effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. The content is enhanced by numerous examples throughout. Learn More
    2018   Hardback Price: $ 120.00   Web: $ 108.00
    Availability: In Stock
  3. Seven Deadly Sins in Consumption

    Seven Deadly Sins in Consumption

    Edited by Henna Syrjälä, Hanna Leipämaa-Leskinen
    Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth – are embodied in contemporary consumer society. Each of the seven chapters summarizes previous literature of the sins across disciplinary boundaries, and explores how consumption is likely to change in the future. Learn More
    2018   Hardback Price: $ 115.00   Web: $ 103.50
    Availability: In Stock
  4. Alternative Marketing Approaches for Entrepreneurs

    Alternative Marketing Approaches for Entrepreneurs

    Björn Bjerke
    Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. Learn More
    2018   Hardback Price: $ 140.00   Web: $ 126.00
    Availability: In Stock
    September 2019   Paperback Price: $ 47.95   Web: $ 38.36
    Availability: Not yet published (pre-order)
  5. Consumer Logistics

    Consumer Logistics

    Peter J. Rimmer, Booi Hon Kam
    Digital technology has changed the way we work, socialize, shop, play and learn. This book offers a stimulating exploration of how digitization has begun transforming the prevailing global logistics system into a self-service and sharing economy, and ultimately provides a vision of the monumental changes likely to overflow into the business landscape. Learn More
    2018   Hardback Price: $ 110.00   Web: $ 99.00
    Availability: In Stock
  6. New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own. Learn More
    2017   Hardback Price: $ 120.00   Web: $ 108.00
    Availability: In Stock
    2019   Paperback Price: $ 47.95   Web: $ 38.36
    Availability: In Stock
  7. Visual Branding

    Visual Branding

    Edward F. McQuarrie, Barbara J. Phillips
    Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time. Learn More
    2016   Hardback Price: $ 135.00   Web: $ 121.50
    Availability: In Stock
  8. Marketing Rural Tourism

    Marketing Rural Tourism

    Gunjan Saxena
    Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations. Learn More
    2016   Hardback Price: $ 110.00   Web: $ 99.00
    Availability: In Stock
  9. The Market Oriented University

    The Market Oriented University

    John A. Davis, Mark A. Farrell
    The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focus is superior. In short, universities around the world are facing a perfect storm. While experts don’t expect the higher education sector to collapse under these challenges, they do believe that for some institutions the future looks bleak. If universities are to avoid closures or mergers, they will need to adopt a market-oriented approach. Learn More
    2016   Hardback Price: $ 125.00   Web: $ 112.50
    Availability: In Stock
    2017   Paperback Price: $ 39.95   Web: $ 31.96
    Availability: In Stock
  10. How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
    This much-anticipated book is a comprehensive guide to a successful publishing strategy. Written by top journal editors, it introduces the publishing process, resolves practical issues, encourages the right methods and offers tips for navigating the review process, understanding journals and publishing across disciplinary boundaries. As if that weren’t enough it includes key contributions on open access, publishing ethics, making use of peer review, special issues, sustaining a publications career, journal rankings and increasing your odds of publishing success. This will be a must read for anyone seeking to publish in top journals. Learn More
    2016   Hardback Price: $ 140.00   Web: $ 126.00
    Availability: In Stock
    2017   Paperback Price: $ 39.95   Web: $ 31.96
    Availability: In Stock
  11. The New Consumer Online

    The New Consumer Online

    Edward F. McQuarrie
    It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful. Learn More
    2016   Hardback Price: $ 125.00   Web: $ 112.50
    Availability: In Stock
  12. Social Marketing and Behaviour Change

    Social Marketing and Behaviour Change

    Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models. Learn More
    2015   Hardback Price: $ 170.00   Web: $ 153.00
    Availability: In Stock
    2016   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  13. Concerned Markets

    Concerned Markets

    Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
    When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such ‘hot’ situations are becoming increasingly common and make for rich sites of research. With expert empirical contributions investigating the organization of such ‘concerned’ markets, this book is positioned at the centre of the rapidly growing area of interdisciplinary market studies. Markets investigated include those for palm oil, primary health care and functional foods. The authors also examine markets and environmental concerns as well as better market design for those at the bottom of the pyramid. Learn More
    2015   Hardback Price: $ 133.00   Web: $ 119.70
    Availability: In Stock
    2016   Paperback Price: $ 45.00   Web: $ 36.00
    Availability: In Stock
  14. Branding Chinese Mega-Cities

    Branding Chinese Mega-Cities

    Edited by Per Olof Berg, Emma Björner
    This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the ‘societal forces’ that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally. Learn More
    2014   Hardback Price: $ 140.00   Web: $ 126.00
    Availability: In Stock
  15. Marketing for Entrepreneurs and SMEs

    Marketing for Entrepreneurs and SMEs

    Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
    In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world. Learn More
    2014   Hardback Price: $ 124.00   Web: $ 111.60
    Availability: In Stock
    2015   Paperback Price: $ 39.95   Web: $ 31.96
    Availability: In Stock
  16. Emotions and Consumption Behaviour

    Emotions and Consumption Behaviour

    Isabella Soscia
    This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviours such as positive and negative word of mouth, repurchase intention and complaint behaviour. Learn More
    2013   Hardback Price: $ 111.00   Web: $ 99.90
    Availability: In Stock
  17. International Marketing and the Country of Origin Effect

    International Marketing and the Country of Origin Effect

    Edited by Giuseppe Bertoli, Riccardo Resciniti
    The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; ‘made-in topics’ in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. Learn More
    2013   Hardback Price: $ 120.00   Web: $ 108.00
    Availability: In Stock
  18. The Marketing Firm

    The Marketing Firm

    Kevin J. Vella, Gordon Foxall
    This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts. Learn More
    2011   Hardback Price: $ 143.00   Web: $ 128.70
    Availability: In Stock
  19. Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to ‘brand’ workers’ lives actually enhances or diminishes the meaning and experience of work. Learn More
    2011   Hardback Price: $ 120.00   Web: $ 108.00
    Availability: In Stock
    2013   Paperback Price: $ 46.00   Web: $ 36.80
    Availability: In Stock
  20. Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. Learn More
    2011   Hardback Price: $ 159.00   Web: $ 143.10
    Availability: In Stock
    2013   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock