TOTAL: 6
  1. Handbook of Research on New Product Development

    Handbook of Research on New Product Development

    Edited by Peter N. Golder, Debanjan Mitra
    New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge. Learn More
    2018   Hardback Price: $ 270.00   Web: $ 243.00
    Availability: Not yet published (pre-order)
  2. Alternative Marketing Approaches for Entrepreneurs

    Alternative Marketing Approaches for Entrepreneurs

    Björn Bjerke
    Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. Learn More
    March 2018   Hardback Price: $ 140.00   Web: $ 126.00
    Availability: Not yet published (pre-order)
  3. Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty. Learn More
    March 2018   Hardback Price: $ 290.00   Web: $ 261.00
    Availability: Not yet published (pre-order)
  4. Research Handbook on Employee Pro-Environmental Behaviour

    Research Handbook on Employee Pro-Environmental Behaviour

    Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika
    This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodological spectrum, examine employee behaviour and discuss how pro-environmental behaviour can be fostered and encouraged, inspecting the impact for organisations. Learn More
    June 2018   Hardback Price: $ 260.00   Web: $ 234.00
    Availability: Not yet published
  5. Seven Deadly Sins in Consumption

    Seven Deadly Sins in Consumption

    Edited by Henna M. Syrjälä, Hanna M. Leipämaa-Leskinen
    June 2018   Hardback Price: $ 109.00   Web: $ 98.10
    Availability: Not yet published
  6. Digital Marketing

    Digital Marketing

    Charles Hofacker
    Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers. Learn More
    June 2018   Hardback Price: $ 110.00   Web: $ 99.00
    Availability: Not yet published
    June 2018   Paperback Price: $ 34.95   Web: $ 27.96
    Availability: Not yet published