TOTAL: 3
  1. Tourist Behaviour

    Tourist Behaviour

    Edited by Philip L. Pearce
    Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home. Learn More
    2019   Hardback Price: $ 270.00   Web: $ 243.00
    Availability: In Stock
  2. Handbook on Customer Centricity

    Handbook on Customer Centricity

    Edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
    Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers. Learn More
    2019   Hardback Price: $ 210.00   Web: $ 189.00
    Availability: In Stock
  3. Handbook of the Sharing Economy

    Handbook of the Sharing Economy

    Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
    With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society. Learn More
    2019   Hardback Price: $ 255.00   Web: $ 229.50
    Availability: In Stock