TOTAL: 2
  1. Service Operations Management, Second Edition

    Service Operations Management, Second Edition

    David W. Parker
    Service Operations Management, Second Edition provides a global perspective on service operations, with expanded coverage of service operations for not-for-profit agencies, charities, NGOs and utilities, alongside commercial companies. With new, updated case studies and original research embracing big-data analytics and neurolinguistics in building customer service systems, this book will be an invaluable tool for postgraduate and MBA students of service operations and undergraduates specialising in hospitality, tourism and public sector management. Learn More
    2018   Hardback Price: $ 180.00   Web: $ 162.00
    Availability: In Stock
    2018   Paperback Price: $ 83.95   Web: $ 67.16
    Availability: In Stock
  2. Foreign Operation Methods

    Foreign Operation Methods

    Lawrence S. Welch, Gabriel R.G. Benito, Bent Petersen
    The choice of foreign operation methods, whether they are used singly or in combination, is a critical question for internationalising companies. This thoroughly updated edition of a successful text provides comprehensive coverage of the main tools companies use in seeking to penetrate foreign markets – covering investment, exporting and contractual arrangements such as franchising and management contracts. An important feature of this book is its thorough overview of theoretical and strategic perspectives such as mode packaging, mode switching and mode flexibility and will be invaluable for final year undergraduate and postgraduate students. Learn More
    2018   Hardback Price: $ 185.00   Web: $ 166.50
    Availability: In Stock
    2018   Paperback Price: $ 59.95   Web: $ 47.96
    Availability: In Stock