TOTAL: 2
  1. Handbook of Research on Identity Theory in Marketing

    Handbook of Research on Identity Theory in Marketing

    Edited by Americus Reed, Mark Forehand
    The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers. Learn More
    December 2019   Hardback Price: $ 260.00   Web: $ 234.00
    Availability: Not yet published
  2. Handbook of Research on Stress and Well-Being in the Public Sector

    Handbook of Research on Stress and Well-Being in the Public Sector

    Edited by Ronald J. Burke, Silvia Pignata
    This timely Handbook addresses the concepts of stress and well-being among workers in various public sector roles and occupations across the globe. Emphasizing the importance of well-being and stress prevention initiatives in ever-changing workplace environments, this Handbook highlights successful organizational initiatives and provides insight into best practice for promoting healthy employees and workplaces. Containing contributions from leading international experts in their respective fields, the contributors hope that this multi-disciplinary Handbook will help to enhance the health and well-being of public sector employees. Learn More
    April 2020   Hardback Price: $ 190.00   Web: $ 171.00
    Availability: Not yet published