TOTAL: 25
  1. Towards Effective Place Brand Management

    Towards Effective Place Brand Management

    Edited by Gregory Ashworth, Mihalis Kavaratzis
    Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. Learn More
    2010   Hardback Price: $ 136.00   Web: $ 122.40
    Availability: In Stock
  2. Creating Experiences in the Experience Economy

    Creating Experiences in the Experience Economy

    Edited by Jon Sundbo, Per Darmer
    Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Learn More
    2008   Hardback Price: $ 140.00   Web: $ 126.00
    Availability: In Stock
  3. The Economics of Small Island Tourism

    The Economics of Small Island Tourism

    Riaz Shareef, Suheija Hoti, Michael McAleer
    This study forms an entirely new area of research on Small Island Tourism Economies (SITEs). It addresses the importance of uncertainty in monthly international tourist arrivals and country risk indicators to the macroeconomy. Learn More
    2008   Hardback Price: $ 160.00   Web: $ 144.00
    Availability: In Stock
  4. International Handbook on the Economics of Tourism

    International Handbook on the Economics of Tourism

    Edited by Larry Dwyer, Peter Forsyth
    This highly accessible and comprehensive Handbook presents a cutting edge discussion of the state of tourism economics and its likely directions in future research. Leading researchers in the field explore a wide range of topics including: demand and forecasting, supply, transport, taxation and infrastructure, evaluation and application for policy-making. Each chapter includes a discussion of its relevance and importance to the tourism economics literature, an overview of its main contributions and themes, a critical evaluation of existing literature and an outline of issues for further conceptual and applied research. Learn More
    2006   Hardback Price: $ 285.00   Web: $ 256.50
    Availability: In Stock
    2008   Paperback Price: $ 94.00   Web: $ 75.20
    Availability: In Stock
  5. The Economics of Tourism and Sustainable Development

    The Economics of Tourism and Sustainable Development

    Edited by Alessandro Lanza, Anil Markandya, Francesco Pigliaru
    Although economics has increasingly become a technical subject, this accessible book aims to present important economics results and relate them explicitly to the policy debate. Using a coherent analytical framework, this unique approach offers prescriptions for moving tourism, and economic development more generally, closer to a sustainable ideal. The authors begin by studying the macroeconomic effect of tourism in terms of growth performance and sources of growth. They also examine how the tourism–growth link is affected by the role of imports in the economy, and how tourism impacts upon land use. Further chapters investigate the important issue of forecasting visitor numbers and explore the need for a comprehensive accounting framework to take account of ecologically sustainable tourism. The authors also examine the microeconomic aspects of sustainable tourism and analyse the increasing popularity of environmentally friendly holidays. Learn More
    2005   Hardback Price: $ 165.00   Web: $ 148.50
    Availability: In Stock