TOTAL: 9
  1. Advanced Imagineering

    Advanced Imagineering

    Edited by Diane Nijs
    Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation. Learn More
    2019   Hardback Price: $ 130.00   Web: $ 117.00
    Availability: In Stock
    2019   Paperback Price: $ 39.95   Web: $ 31.96
    Availability: In Stock
  2. A Research Agenda for Creative Tourism

    A Research Agenda for Creative Tourism

    Edited by Nancy Duxbury, Greg Richards
    Original and thought-provoking, this book investigates how creative experiences, interactions, and place-specific dynamics and contexts combine to give shape to the expanding field of creative tourism across the globe. Exploring the evolution of research in this field, the authors investigate pathways for future research that advance conceptual questions and pragmatic issues. Learn More
    2019   Hardback Price: $ 130.00   Web: $ 117.00
    Availability: In Stock
  3. After Heritage

    After Heritage

    Edited by Hamzah Muzaini, Claudio Minca
    Focusing on the practices and politics of heritage-making at the individual and the local level, this book uses a wide array of international case studies to argue for their potential not only to disrupt but also to complement formal heritage-making in public spaces. Providing a much-needed clarion call to reinsert the individual as well as the transient into more collective heritage processes and practices, this strong contribution to the field of Critical Heritage Studies offers insight into benefits of the ‘heritage from below approach’ for researchers, policy makers and practitioners. Learn More
    2018   Hardback Price: $ 120.00   Web: $ 108.00
    Availability: In Stock
    January 2020   Paperback Price: $ 39.95   Web: $ 31.96
    Availability: Not yet published
  4. Marketing Rural Tourism

    Marketing Rural Tourism

    Gunjan Saxena
    Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations. Learn More
    2016   Hardback Price: $ 110.00   Web: $ 99.00
    Availability: In Stock
  5. Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. Learn More
    2011   Hardback Price: $ 159.00   Web: $ 143.10
    Availability: In Stock
    2013   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  6. Towards Effective Place Brand Management

    Towards Effective Place Brand Management

    Edited by Gregory Ashworth, Mihalis Kavaratzis
    Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. Learn More
    2010   Hardback Price: $ 136.00   Web: $ 122.40
    Availability: In Stock
  7. Creating Experiences in the Experience Economy

    Creating Experiences in the Experience Economy

    Edited by Jon Sundbo, Per Darmer
    Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Learn More
    2008   Hardback Price: $ 140.00   Web: $ 126.00
    Availability: In Stock
  8. The Economics of Small Island Tourism

    The Economics of Small Island Tourism

    Riaz Shareef, Suheija Hoti, Michael McAleer
    This study forms an entirely new area of research on Small Island Tourism Economies (SITEs). It addresses the importance of uncertainty in monthly international tourist arrivals and country risk indicators to the macroeconomy. Learn More
    2008   Hardback Price: $ 160.00   Web: $ 144.00
    Availability: In Stock
  9. The Economics of Tourism and Sustainable Development

    The Economics of Tourism and Sustainable Development

    Edited by Alessandro Lanza, Anil Markandya, Francesco Pigliaru
    Although economics has increasingly become a technical subject, this accessible book aims to present important economics results and relate them explicitly to the policy debate. Using a coherent analytical framework, this unique approach offers prescriptions for moving tourism, and economic development more generally, closer to a sustainable ideal. The authors begin by studying the macroeconomic effect of tourism in terms of growth performance and sources of growth. They also examine how the tourism–growth link is affected by the role of imports in the economy, and how tourism impacts upon land use. Further chapters investigate the important issue of forecasting visitor numbers and explore the need for a comprehensive accounting framework to take account of ecologically sustainable tourism. The authors also examine the microeconomic aspects of sustainable tourism and analyse the increasing popularity of environmentally friendly holidays. Learn More
    2005   Hardback Price: $ 165.00   Web: $ 148.50
    Availability: In Stock