TOTAL: 63
  1. Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnography; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and special issues such as multi-sited ethnography and research on sensitive topics. Learn More
    2007   Hardback Price: $ 300.00   Web: $ 270.00
    Availability: In Stock
    2008   Paperback Price: $ 92.00   Web: $ 73.60
    Availability: In Stock
  2. International Handbook on the Economics of Education

    International Handbook on the Economics of Education

    Edited by Geraint Johnes, Jill Johnes
    This major Handbook comprehensively surveys the rapidly growing field of the economics of education. It is unique in that it comprises original contributions on an exceptional range of topics from a review of human capital, signalling and screening models, to consideration of issues such as educational externalities and economic growth, funding models, determinants of educational success, the educational production function, educational standards and efficiency measurement. Labour market issues such as the market for teachers and the transition of students from school to work are also explored. Learn More
    2004   Hardback Price: $ 370.00   Web: $ 333.00
    Availability: In Stock
    2007   Paperback Price: $ 83.00   Web: $ 66.40
    Availability: In Stock
  3. Handbook of Qualitative Research Methods for International Business

    Handbook of Qualitative Research Methods for International Business

    Edited by Rebecca Piekkari, Catherine Welch
    This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar is likely to face when undertaking a qualitative research project. Learn More
    2004   Hardback Price: $ 309.00   Web: $ 278.10
    Availability: In Stock
    2005   Paperback Price: $ 74.00   Web: $ 59.20
    Availability: In Stock