TOTAL: 10
  1. Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty. Learn More
    February 2018   Hardback Price: $ 290.00   Web: $ 261.00
    Availability: Not yet published
  2. Handbook of Research Methods in Complexity Science

    Handbook of Research Methods in Complexity Science

    Edited by Eve Mitleton-Kelly, Alexandros Paraskevas, Christopher Day
    This comprehensive Handbook is aimed at both academic researchers and practitioners in the field of complexity science. The book’s 26 chapters, specially written by leading experts, provide in-depth coverage of research methods based on the sciences of complexity. The research methods presented are illustratively applied to practical cases and are readily accessible to researchers and decision-makers alike. Learn More
    January 2018   Hardback Price: $ 350.00   Web: $ 315.00
    Availability: Not yet published
  3. How to Keep Your Research Project on Track

    How to Keep Your Research Project on Track

    Edited by Keith Townsend, Mark N.K. Saunders
    Research can be a lonely path and there are myriad challenges and problems to face with any research project. In this research methods book, novice and experienced researchers tell stories of when things went wrong in their research projects. Drawing on real life experiences, researchers from post graduate research students to experienced professors will benefit from these insider insights, advice and lessons about the practical difficulties and how they may be addressed. The result is an engaging read and a helpful and reassuring guide to the research process. Arranged as a series of chapters interspersed with vignettes the researchers’ stories provide the reader with insights into different facets and stages of the research process from finding a supervisor thorough designing surveys and conducting interviews and analysing data, to re-writing and dealing with feedback. It will be invaluable for doctoral and more experienced researchers grappling with the realities of undertaking research. Learn More
    January 2018   Hardback Price: $ 130.00   Web: $ 117.00
    Availability: Not yet published
  4. How Economics Should Be Done

    How Economics Should Be Done

    David C. Colander, Huei-Chun Su
    David Colander has been writing about economic methodology for over 30 years, but he goes out of his way to emphasize that he does not see himself as a methodologist. His pragmatic methodology is applicable to what economists are doing and attempts to answer questions that all economists face as they go about their work. The articles collected in this volume are divided, with the first part providing a framework underlying Colander’s methodology and introducing Colander’s methodology for economic policy within that framework. Part two presents Colander’s view on the methodology for microeconomics, while part three looks at Colander’s methodology for macroeconomics. The book closes with discussions of broader issues. Learn More
    January 2018   Hardback Price: $ 135.00   Web: $ 121.50
    Availability: Not yet published
  5. Publish or Perish

    Publish or Perish

    Imad A. Moosa
    Imad Moosa’s thought-provoking book explores the contemporary doctrine that plagues the academic sphere: the principle of publish or perish. This book identifies the pressures placed upon academics to either publish their work regularly, or suffer the consequences, including lack of promotion, or even redundancy. Learn More
    January 2018   Hardback Price: $ 120.00   Web: $ 108.00
    Availability: Not yet published
  6. Handbook of Research Methods in Corporate Social Responsibility

    Handbook of Research Methods in Corporate Social Responsibility

    Edited by David Crowther, Linne Lauesen
    Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. The book identifies the methods available, evaluates their use and discusses the circumstances in which they might be appropriate. It also includes forward-thinking guidance from experienced academics on the future directions of research in the area. Learn More
    December 2017   Hardback Price: $ 270.00   Web: $ 243.00
    Availability: Not yet published
  7. Handbook of Contemporary Education Economics

    Handbook of Contemporary Education Economics

    Edited by Geraint Johnes, Jill Johnes, Tommaso Agasisti, Laura López-Torres
    This Handbook provides a comprehensive overview of the modern economics of education literature, bringing together a series of original contributions by globally renowned experts in their fields. Covering a wide variety of topics, each chapter assesses the most recent research with an emphasis on skills, evaluation and data analytics. Learn More
    December 2017   Hardback Price: $ 270.00   Web: $ 243.00
    Availability: Not yet published
  8. Handbook of Methods in Leadership Research

    Handbook of Methods in Leadership Research

    Edited by Birgit Schyns, Rosalie J. J. Hall, Pedro Neves Neves
    This volume provides an overview of a variety of quantitative and qualitative methods for leadership research, authored by scholars in the areas of leadership and research methodology. Integrating insights from other research areas, it provides novel approaches and multiple techniques for leadership research in a straightforward fashion. Because the volume is designed to help leadership researchers get their first insights into specific methods and their potential application to leadership research, it is appropriate for multiple audiences. These include academics and practitioners wanting to try a new method, as well as advanced undergraduate and graduate students wanting an overview of a variety of techniques. It will also be helpful to readers and reviewers as they endeavour to better understand and assess the quality of existing leadership research. Learn More
    December 2017   Hardback Price: $ 225.00   Web: $ 202.50
    Availability: Not yet published
  9. Field Guide to Leadership Development

    Field Guide to Leadership Development

    Edited by Steve Kempster, Arthur F. Turner, Gareth Edwards
    This Field Guide offers a rich variety of academic approaches to facilitate leadership development in adults. It is an invaluable resource, giving insightful worked examples linked to theory and reflective commentary. The extensive experiences of world leading exponents of leadership development are distilled into practical application for immediate use.  Learn More
    November 2017   Hardback Price: $ 145.00   Web: $ 130.50
    Availability: Not yet published (pre-order)
  10. New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own. Learn More
    October 2017   Hardback Price: $ 120.00   Web: $ 108.00
    Availability: Not yet published (pre-order)