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  1. Political Brands

    Political Brands

    Ciara Torres-Spelliscy
    From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre. Learn More
    September 2019   Hardback Price: $ 145.00   Web: $ 130.50
    Availability: Not yet published (pre-order)