TOTAL: 8
  1. Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty. Learn More
    2018   Hardback Price: $ 290.00   Web: $ 261.00
    Availability: In Stock
    2019   Paperback Price: $ 69.95   Web: $ 55.96
    Availability: In Stock
  2. How to Keep Your Research Project on Track

    How to Keep Your Research Project on Track

    Edited by Keith Townsend, Mark N.K. Saunders
    Research can be a lonely path and there are myriad challenges and problems to face with any research project. In this research methods book, novice and experienced researchers tell stories of when things went wrong in their research projects. Drawing on real life experiences, researchers from post graduate research students to experienced professors will benefit from these insider insights, advice and lessons about the practical difficulties and how they may be addressed. The result is an engaging read and a helpful and reassuring guide to the research process. Arranged as a series of chapters interspersed with vignettes the researchers’ stories provide the reader with insights into different facets and stages of the research process from finding a supervisor thorough designing surveys and conducting interviews and analysing data, to re-writing and dealing with feedback. It will be invaluable for doctoral and more experienced researchers grappling with the realities of undertaking research. Learn More
    2018   Hardback Price: $ 130.00   Web: $ 117.00
    Availability: In Stock
    2018   Paperback Price: $ 40.00   Web: $ 32.00
    Availability: In Stock
  3. Handbook of Research Methods in Corporate Social Responsibility

    Handbook of Research Methods in Corporate Social Responsibility

    Edited by David Crowther, Linne M. Lauesen
    Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. The book identifies the methods available, evaluates their use and discusses the circumstances in which they might be appropriate. It also includes forward-thinking guidance from experienced academics on the future directions of research in the area. Learn More
    2017   Hardback Price: $ 290.00   Web: $ 261.00
    Availability: In Stock
    2019   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  4. Unraveling the Mysteries of Case Study Research

    Unraveling the Mysteries of Case Study Research

    Marilyn L. Taylor, Mikael Søndergaard
    An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’. Learn More
    2017   Hardback Price: $ 99.95   Web: $ 89.96
    Availability: In Stock
    2017   Paperback Price: $ 39.95   Web: $ 31.96
    Availability: In Stock
  5. Handbook of Research on Sport and Business

    Handbook of Research on Sport and Business

    Edited by Sten Söderman, Harald Dolles
    This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Learn More
    2013   Hardback Price: $ 290.00   Web: $ 261.00
    Availability: In Stock
    2015   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  6. Handbook of Research Methods in Tourism

    Handbook of Research Methods in Tourism

    Edited by Larry Dwyer, Alison Gill, Neelu Seetaram
    This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research. Learn More
    2012   Hardback Price: $ 253.00   Web: $ 227.70
    Availability: In Stock
    2014   Paperback Price: $ 65.00   Web: $ 52.00
    Availability: In Stock
  7. Innovative Methodologies in Enterprise Research

    Innovative Methodologies in Enterprise Research

    Edited by Damian Hine, David Carson
    The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. Learn More
    2007   Hardback Price: $ 154.00   Web: $ 138.60
    Availability: In Stock
    2008   Paperback Price: $ 74.00   Web: $ 59.20
    Availability: In Stock
  8. Foundations of Research in Economics: How do Economists do Economics?

    Foundations of Research in Economics: How do Economists do Economics?

    Edited by Steven G. Medema, Warren J. Samuels
    This stimulating and authoritative book features original essays from leading scholars in the discipline – each of whom address the question: how should economists do economics? What emerges is a diverse, constructive commentary on how economics is done and how it should be done. Learn More
    1996   Hardback Price: $ 159.00   Web: $ 143.10
    Availability: In Stock
    1998   Paperback Price: $ 64.00   Web: $ 51.20
    Availability: In Stock