TOTAL: 46
  1. Innovative Methodologies in Enterprise Research

    Innovative Methodologies in Enterprise Research

    Edited by Damian Hine, David Carson
    The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. Learn More
    2007   Hardback Price: $ 154.00   Web: $ 138.60
    Availability: In Stock
    2008   Paperback Price: $ 74.00   Web: $ 59.20
    Availability: In Stock
  2. Handbook of Qualitative Research Methods in Entrepreneurship

    Handbook of Qualitative Research Methods in Entrepreneurship

    Edited by Helle Neergaard, John Parm Ulhøi
    This expansive and practical Handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importantly, illustrates how these principles and techniques can be appropriately and fruitfully employed. Learn More
    2007   Hardback Price: $ 264.00   Web: $ 237.60
    Availability: In Stock
    2008   Paperback Price: $ 92.00   Web: $ 73.60
    Availability: In Stock
  3. Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnography; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and special issues such as multi-sited ethnography and research on sensitive topics. Learn More
    2007   Hardback Price: $ 300.00   Web: $ 270.00
    Availability: In Stock
    2008   Paperback Price: $ 92.00   Web: $ 73.60
    Availability: In Stock
  4. Narrative and Discursive Approaches in Entrepreneurship

    Narrative and Discursive Approaches in Entrepreneurship

    Edited by Daniel Hjorth, Chris Steyaert
    This is the second volume in a mini-series on movements in entrepreneurship. It aims to forward the study of entrepreneurship by stimulating and exploring new ideas and research practices in relation to new themes, theories, methods, pragmatic stances and contexts. The book explores different experiences and accounts of entrepreneurship, as well as reflections on ‘story telling’ in entrepreneurship research, discursive studies, and debates on how to interpret narrative and discursive work. Learn More
    2004   Hardback Price: $ 151.00   Web: $ 135.90
    Availability: In Stock
    2005   Paperback Price: $ 61.00   Web: $ 48.80
    Availability: In Stock
  5. Handbook of Qualitative Research Methods for International Business

    Handbook of Qualitative Research Methods for International Business

    Edited by Rebecca Piekkari, Catherine Welch
    This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar is likely to face when undertaking a qualitative research project. Learn More
    2004   Hardback Price: $ 309.00   Web: $ 278.10
    Availability: In Stock
    2005   Paperback Price: $ 74.00   Web: $ 59.20
    Availability: In Stock
  6. Economics of International Business

    Economics of International Business

    Mark Casson
    Economics of International Business sets out a new agenda for international business research. Mark Casson asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm’s environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthesize information on a global basis. To co-ordinate the global system properly, entrepreneurs must co-operate through social networks of trust, as well as competing. Constructing a network of joint ventures, it is argued, is simply not enough. Learn More
    2000   Hardback Price: $ 165.00   Web: $ 148.50
    Availability: In Stock